Permission Granted
“To start with, I believed an actual property agent was purported to look a sure means, discuss a sure means, do sure issues. And in order that’s what I attempted to be, and each time I went to work, I felt like I used to be enjoying dress-up.”
Sitting comfortably in a chair in a black graphic tee at KW’s Mega Camp 2026 Summit Studios, Gregory Tran displays on his early days in actual property. When he bought prepared for work, he all the time felt like he was placing on a fancy dress — button-up shirt, costume pants, costume sneakers. Again then, his enterprise was doing okay, however he wasn’t flourishing on any entrance — personally or professionally. Then COVID hit. It took working from dwelling for Gregory to appreciate that enterprise truly bought higher when he relaxed into his personal model — sartorial and in any other case.
A look at Gregory’s Instagram channel reveals he’s constructed a profitable model and enterprise by staying true to his persona (together with deadpan humor and a pair of signature purple sandals). Behind the relaxed exterior is an agent who is aware of his stuff: Gregory is a member of Gary Keller’s Prime Brokers Mastermind group, and in 2026, he was named a high producer at Keller Williams® Austin SW Market Middle.
However the transition from what Gregory believed he wanted to do to construct a profitable enterprise to what truly drove success took years. Along with dressing for the half he thought he was meant to play, Gregory constructed out a sizeable staff of brokers, following the instance of different brokers round him. However there was one large drawback. He didn’t like managing folks — and it confirmed. A self-described introvert, Gregory discovered it draining to help his staff, and he craved solitude.
Simply earlier than the pandemic, most of Gregory’s staff had left, and he discovered himself at an inflection level, questioning his efficacy as an agent and enterprise proprietor. It was solely then that he lastly thought of the recommendation of his operations director: Work with a coach.
