A2Z Cust2Mate Options Corp. (Nasdaq: AZ) has acquired Israeli retail media firm Hedia for $15 million. $8.4 million was paid in money and the remaining in A2Z shares, which shall be locked up for 36 months. The sellers are additionally eligible to obtain as much as roughly $6.7 million topic to achievement of agreed targets for 2027 and 2028.
Hedia was based in 1988. In 2025, it had income of roughly $20 million.
A2Z says that Cust2Mate’s sensible cart know-how, digital in-store retail media stock, shopper journey information, retailer relationships and measurement capabilities shall be mixed with Hedia’s advertiser relationships, gross sales group and marketing campaign execution capabilities. The 2 corporations will proceed to function individually. Hedia founder Ofer Gal will proceed to function govt chairperson, and Meron Gal will proceed as CEO.
One of many major challenges on the gross sales ground is to know who has entered the shop, and what pursuits them. Via the sensible cart, the 2 corporations aspire to determine the client, and to show to her or him customized advertisements and presents on a 13-inch display based mostly on the client’s buying historical past, and in addition to save lots of the client from having to attend in line. The cart can be able to weighing merchandise, and incorporates cameras to stop theft.
The carts could be present in Israeli grocery store chains resembling Yochananof, Tremendous Sapir, and Neto Hisachon. In 2025, A2Z raised $100 million from monetary establishments within the US. The merger is a strategic transfer meant to ascertain its standing within the retail media market in Israel and for enlargement into world markets.
“A2Z has constructed the know-how, sensible cart media stock, shopper journey information and measurement infrastructure. Hedia provides the industrial engine, together with advertiser relationships and strong gross sales capabilities. We view Hedia as greater than an addition to our Israeli enterprise. The corporate supplies an working mannequin that may help the commercialization of Cust2Mate’s retail media answer as we broaden into extra markets,” stated A2Z Cust2Mate Options Corp. CEO Gadi Graus.
“After constructing Hedia and its retail media capabilities over a few years, we see A2Z as the suitable companion for the following stage of the corporate’s improvement,” stated Ofer Gal. “The bodily retailer is turning into more and more digital, and A2Z Cust2Mate supplies the know-how and platform to attach that digital retailer with consumers, manufacturers and retailers. By combining Hedia’s retail media experience and relationships with A2Z’s know-how, platform, and rising sensible cart footprint, we are able to broaden what Hedia presents immediately.”
Revealed by Globes, Israel enterprise information – en.globes.co.il – on October 8, 2026.
© Copyright of Globes Writer Itonut (1983) Ltd., 2026.
