It takes one hour to grind simply 40 grams of matcha by hand, and the value of tencha hit a report $56 per kilogram in 2025. So what’s behind the sky-high value of that brilliant inexperienced latte?
In NGPF’s newest So Costly exercise, Why Matcha Is So Costly, college students discover how a centuries-old Japanese tea powder went from area of interest ceremonial drink to considered one of America’s trendiest drinks. The video traces matcha’s journey from Starbucks placing it on the map in 2006 to the modern-day provide crunch, the place an getting old farmer workforce, climate-damaged plantations, and the unregulated wild west of “ceremonial grade” labeling all collide. College students will unpack how these forces drive up the value of this favourite inexperienced drink.
By this exercise, college students will:
- Watch a video from Enterprise Insider’s So Costly sequence
- Determine the particular elements of manufacturing that affect a services or products’s worth
- Reply a couple of thought-provoking questions
Be aware:
- We advocate skipping the style take a look at portion of the video because it doesn’t embody vital info. This section is from 14:11-18:07.
- The video briefly mentions wine and sangria as an analogy to explain the varied makes use of of matcha in sweetened drinks
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About
the Writer
Sonia Dalal
Sonia has all the time been keen about instruction and enhancing college students’ studying experiences. She’s come a good distance since her days as a primary grader, when she would “train” music and skim to her very attentive stuffed animals after faculty. Since then, she has taught college students as a Ok-12 tutor, labored in a number of EdTech startups within the Bay Space, and accomplished her Ed.M in Training from the Harvard Graduate Faculty of Training. She is keen about bringing the top quality private finance content material and instruction she wished she’d obtained in class to the subsequent era of scholars and educators. When she is not crafting lesson guides or working with academics, Sonia likes to spend her time singing, being open air, and adventuring with household and associates!
