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Query of the Day: Which Halloween class will shoppers spend probably the most on: sweet, decorations, or costumes?

whysavetoday by whysavetoday
October 28, 2026
in financial News
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Query of the Day: Which Halloween class will shoppers spend probably the most on: sweet, decorations, or costumes?
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Luggage of sweet, decorations, and the proper costume all add up. Which one takes the largest chunk out of Halloween budgets?


Reply: Costumes

Customers are anticipated to spend $4.4 billion on costumes, $4.3 billion on decorations, and $4.1 billion on sweet this Halloween.

NRF infographic titled “Halloween shopping,” with two charts. The left chart, “Total expected spending,” shows yearly Halloween spending growing from $6.9 billion in 2015 to a record $13.5 billion in 2026. Spending dipped to $8.0 billion in 2020 and to $11.6 billion in 2024. The right chart, “Consumer purchasing plans,” shows the percent of Halloween shoppers planning to buy each category in 2024, 2025, and 2026. Candy: 95%, 96%, 96%. Decorations: 75%, 78%, 78%. Costumes: 67%, 71%, 71%. Greeting cards: 33%, 38%, 42%. Source: NRF’s 2026 Halloween Spending Survey, conducted by Prosper Insights & Analytics.


Questions:

  • Would you quite purchase a brand new costume annually or make one from issues you have already got? Why?
  • Would you quite store for Halloween early to unfold out the fee or await last-minute gross sales? Why?
  • The place would you draw the road on how a lot is an excessive amount of to spend on Halloween annually? Why?

Click on right here for the ready-to-go slides for this Query of the Day that you need to use in your classroom.


Behind the Numbers: (NRF)

In keeping with the Nationwide Retail Federation, “Client spending on Halloween is anticipated to succeed in $13.5 billion this yr.” Whereas “Sweet stays the preferred buy, with 96% of shoppers planning to purchase sweets, accounting for $4.1 billion in spending. Decorations observe at 78% and $4.3 billion, whereas 71% of consumers are anticipated to spend $4.4 billion on costumes.” (NRF Halloween survey of seven,889 shoppers, September 22, 2026)

About
the Creator

Yonathan Tadesse

Yonathan is a Dallas-based Curriculum Designer at NGPF with 12 years of expertise as a highschool math, faculty transition, and monetary literacy instructor. An award-winning educator, he has a observe document of launching revolutionary packages at the highschool degree that develop entry and alternative for college students. He’s a graduate of Emory College and is obsessed with advancing monetary training for all college students. Outdoors of labor, Yonathan loves spending time together with his spouse and two children, figuring out, enjoying chess and poker, and studying new issues.


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