Partnership builds on greater than 20 years of supporting school athletics and expands Allstate’s dedication to all sports activities and all athletes from communities throughout America
Allstate to companion with NBCUniversal to help its multi-platform protection of the Los Angeles 2028 Olympic and Paralympic Video games
CHICAGO AND LOS ANGELES (Aug. 4, 2026) – Allstate proudly introduced at present that it’s a Founding Accomplice of the LA28 Olympic and Paralympic Video games and the official house and auto insurance coverage companion of Group USA. The partnership extends Allstate’s longstanding help of student-athletes to the largest stage in sports activities.
“For greater than 20 years, Allstate has supported student-athletes as a result of we imagine within the energy of sport to construct leaders, strengthen communities and assist individuals attain their potential,” stated Elizabeth Brady, Allstate EVP and Chief Advertising, Buyer and Communications Officer. “Many Olympians and Paralympians develop that character on school campuses lengthy earlier than representing their nation. Supporting Group USA and LA28 is a pure extension of our dedication and of Allstate’s goal: defending individuals, strengthening communities and serving to them obtain their hopes and desires.”
All Sports activities, All Athletes
For greater than 20 years, Allstate has supported school athletics by means of college and convention partnerships, scholarships and applications that acknowledge student-athletes’ management and group affect.
Since 2005, the Allstate Good Arms® Discipline Purpose Nets program has generated thousands and thousands of {dollars} for scholarships with each discipline aim and additional level scored. The Allstate Good Works Group® has additionally grown past soccer to acknowledge student-athletes in fall, winter and spring sports activities who use their management to strengthen communities.
The partnership with Group USA and LA28 extends this dedication to the Olympic and Paralympic stage, supporting athletes as they symbolize their nation on the highest degree of competitors.
“Group USA athletes dedicate years of effort in pursuit of excellence on and off the sphere of play, chasing their desires of representing the USA on the largest stage in sports activities,” stated Sarah Hirshland, CEO of the U.S. Olympic & Paralympic Committee. “Allstate’s help will assist Group USA athletes entry the sources they should prepare and compete on the highest degree, whereas additionally serving to to encourage the subsequent technology of Olympians and Paralympians.”
“Allstate’s dedication to LA28 displays the momentum we’re constructing towards the Video games,” stated Reynold Hoover, CEO of LA28. “As we welcome new companions who imagine in what these Video games can do for Los Angeles and the nation, we’re that a lot nearer to delivering a Video games this metropolis and this nation may be happy with.”
Allstate can even help NBCUniversal’s multi-platform protection of the Olympic and Paralympic Video games, bringing followers nearer to Group USA and the tales behind the athletes’ achievements.
“Allstate’s help of athletes extends far past competitors, reflecting a longstanding dedication to serving to them attain their full potential,” stated Mark Marshall, Chairman, World Promoting and Partnerships, NBCUniversal. “That shared perception within the energy of sport and alternative makes them a pure companion for Group USA and LA28, and we’re proud to have fun the tales, achievements and lasting affect of the Olympic and Paralympic motion collectively.”
Defending individuals and strengthening communities
For greater than 95 years, Allstate has helped defend the foundations of American life: individuals’s properties, the automobiles that join them to alternative and the monetary safety that provides them confidence to pursue their hopes and desires. In the present day, one in 10 American households depends upon Allstate to guard considered one of its Most worthy property. This enduring dedication has earned Allstate the fame as considered one of America’s 50 Greatest Firms.
Allstate additionally works to strengthen communities throughout the nation. In 2025, The Allstate Basis, Allstate staff and brokers contributed practically $70 million to nonprofits, supporting greater than 6,500 organizations throughout greater than 2,200 communities. Collectively, they’re empowering younger individuals, serving to communities put together for and recuperate from disasters, and supporting leaders working throughout variations to construct belief in society.
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About LA28 Olympic and Paralympic Video games
LA28 will deliver the Olympic and Paralympic Video games to Los Angeles in 2028, uniting greater than 15,000 of the world’s best athletes in a celebration of sport, tradition and human potential. Set in opposition to a various assortment of venues solely Southern California can ship, from the Pacific Ocean to Hollywood levels to world-class arenas, Los Angeles will turn out to be the third metropolis ever to host three Olympic Video games, following 1932 and 1984, and also will host its first ever Paralympic Video games. The LA28 Video games will have fun historic milestones together with turning into the primary Olympic Video games in historical past to allocate extra quota spots to ladies athletes than males, the debut of latest Olympic and Paralympic sports activities and turning into the primary Video games since 1948 to not construct any new everlasting infrastructure. Working as an independently funded, non-profit group, LA28 has constructed a powerful basis of profitable industrial partnerships, alongside licensing, hospitality and ticketing, with the help of the Worldwide Olympic Committee.
About Allstate
The Allstate Company (NYSE: ALL) protects individuals from life’s uncertainties with inexpensive, easy and linked safety for autos, properties, digital units, and identities. Merchandise can be found by means of a broad distribution community together with Allstate brokers, impartial brokers, main retailers, on-line, and on the office. Allstate has greater than 212 million insurance policies in drive and is extensively identified for the slogan “You’re in Good Arms with Allstate.” For extra data, go to www.allstate.com.
About Group USA
Group USA is the world’s largest and most numerous group of athletes from throughout the USA who compete on the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Video games. The US Olympic & Paralympic Committee, based in 1894, serves because the Nationwide Olympic Committee and Nationwide Paralympic Committee for the USA and is accountable for defending, supporting and empowering Group USA athletes. For extra data, go to TeamUSA.com.
About NBCUniversal
NBCUniversal is likely one of the world’s main media and leisure firms. We create world-class content material, which we distribute throughout our portfolio of movie, tv, and streaming, and produce to life by means of our world theme park locations, client merchandise, and experiences. We personal and function main leisure and information manufacturers, together with NBC, NBC Information, NBC Sports activities, Telemundo, NBC Native Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed leisure and programming by means of our powerhouse movie and tv studios, together with Common Photos, DreamWorks Animation, and Focus Options, and the 4 world tv studios beneath the Common Studio Group banner, and function industry-leading theme parks and experiences all over the world by means of Common Locations & Experiences, together with Common Orlando Resort, house to Common Epic Universe, and Common Studios Hollywood. NBCUniversal is a subsidiary of Comcast Company. Go to www.nbcuniversal.com for extra data.
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