Key takeaways:
- Allstate, in partnership with the U.S. Soccer Basis and U.S. Males’s Nationwide Staff midfielder Tyler Adams, unveiled a brand new mini-pitch at Sandtown Park in South Fulton, Georgia.
- The mini-pitch creates a everlasting, accessible house for native youth and households to play, construct expertise and join by way of soccer.
- The Atlanta-area set up is the third activation in Allstate and Adams’ effort to carry mini-pitches to communities throughout the nation. The funding is a part of Allstate’s broader dedication to youth empowerment and serving to younger folks lead on and off the pitch.
ATLANTA, July 22, 2026 – Allstate, alongside the U.S. Soccer Basis and U.S. Males’s Nationwide Staff midfielder Tyler Adams, introduced the opening of a brand new mini-pitch at Sandtown Park in South Fulton, Georgia. Designed as a hard-court house for pickup video games and arranged play, the mini-pitch is a part of a multi-year collaboration to develop entry to soccer and create secure, participating areas for communities to return collectively.
Investing in group play areas just like the mini-pitch in South Fulton is a part of Allstate’s broader dedication to assist younger folks construct expertise and lead of their communities.
Elizabeth Brady, Allstate chief advertising, innovation, buyer and communications officer:
“Allstate invests in sports activities as a result of they open doorways for younger folks and strengthen the communities round them. This mini-pitch offers South Fulton households a welcoming place to construct connections to the sport and one another. From native fields to championship phases, we’re proud to assist create alternatives for younger folks to develop and lead.”
Tyler Adams, U.S. Males’s Nationwide Staff midfielder:
“After competing on the worldwide stage this summer season, I’m reminded how a lot soccer has formed who I’m. With extra consideration on soccer after the world event, having a secure, native place to play could make all of the distinction for a child. I’m proud to work with Allstate to assist create an area the place younger folks in South Fulton can keep lively, linked and construct confidence.”
What’s a mini-pitch and the way does it assist youth growth?
A mini-pitch is a small, hard-court soccer subject designed for communities that will not have entry to full-size fields. These areas make it simpler for younger folks to remain lively, construct expertise and develop confidence by way of play.
As a part of the mini-pitch’s official opening on July 21, Adams greeted dozens of kids collaborating in a youth clinic led by grassroots companions For Soccer and Champions Soccer Academy, who coached and impressed youth from Atlanta-area organizations by way of quite a lot of soccer drills. For Soccer is a nationwide group platform targeted on accelerating the expansion of soccer within the U.S. and increasing entry and inclusivity for marginalized communities.
Champions Soccer Academy, a nonprofit serving South Fulton, works to assist younger athletes construct soccer expertise whereas fostering teamwork and sportsmanship. Along with the disclosing and youth clinic, the occasion featured a group celebration with native meals distributors, a DJ and inflatable soccer video games, making it an interesting and interactive day to assist construct stronger, extra linked communities.
Heath Pearce, President at For Soccer:
“Essentially the most highly effective a part of a mini-pitch is what occurs after the disclosing. Youngsters come again, play with pals and really feel like the sport belongs to them, too. That’s why partnerships like this matter. They create lasting areas the place younger folks can play, join and see themselves in the way forward for soccer.”
How is Allstate increasing entry to soccer throughout the nation?
The Atlanta-area set up is the third in a multi-year partnership between Allstate and Adams, donating a mini-pitch yearly to communities throughout the nation. Earlier mini-pitches, additionally opened in partnership with the U.S. Soccer Basis, had been unveiled in 2025 at Bell Avenue Elementary College in Philadelphia and in 2024 at Fisher Academy in Detroit.
The funding comes as Atlanta builds on its function as a number metropolis for main worldwide soccer occasions this summer season, which introduced elevated consideration to the game throughout the area. Town can also be rising as a nationwide hub for soccer growth, with continued funding in services, programming and group entry.
Ed Foster-Simeon, president and CEO of the U.S. Soccer Basis:
“Mini-pitches are extra than simply locations to play. When younger folks have a secure house to indicate up, attempt new issues and really feel a part of a group, it expands what they imagine is feasible for themselves. From Detroit to Philadelphia and now South Fulton, we’re grateful to proceed our partnership with Allstate and Tyler Adams to carry one other secure, everlasting play house to native youth and households in a quickly rising U.S. soccer hub.”
These mini-pitches are amongst greater than 900 the U.S. Soccer Basis has opened nationwide, together with two in Poughkeepsie, New York, the place Adams grew up and first performed the sport. By the top of the 12 months, the Basis plans to succeed in 1,000 mini-pitch installations.
How does Allstate assist youth soccer and participant growth?
For greater than twenty years, Allstate has invested in soccer and collegiate sports activities as a part of its longstanding dedication to empowering younger folks to guide of their communities. Via partnerships with U.S. Soccer, Main League Soccer (MLS), MLS NEXT and group applications corresponding to Allstate Sueño Alianza, Allstate helps hundreds of younger athletes every year with pathways to develop as opponents and leaders. Group investments corresponding to mini-pitches develop entry regionally, giving households secure locations to play, construct expertise and keep linked to the sport.
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About Allstate
The Allstate Company (NYSE: ALL) protects folks from life’s uncertainties with inexpensive, easy and linked safety for autos, houses, digital gadgets, and identities. Merchandise can be found by way of a broad distribution community together with Allstate brokers, unbiased brokers, main retailers, on-line, and on the office. Allstate has greater than 212 million insurance policies in power and is extensively identified for the slogan “You’re in Good Fingers with Allstate.” For extra data, go to www.allstate.com.
About For Soccer
For Soccer is the preeminent soccer advertising, media, and experiences firm in North America, fashioned by way of the merger of For Soccer Ventures and Gilt Edge Soccer Advertising and marketing in 2023. The corporate’s specialised providers embrace strategic consultancy, experiential advertising, multicultural advertising, artistic and content material manufacturing, and media distribution. For Soccer’s owned-and-operated property portfolio consists of participatory occasions, podcasts, OTT programming, and grassroots taking part in applications corresponding to Alianza, the main nationwide soccer platform for Hispanic communities. For extra data, go to forsoccer.com.
About The U.S. Soccer Basis
Because the nationwide chief for sports-based youth growth in under-resourced areas, the U.S. Soccer Basis is on a mission to let soccer do what it does: change completely all the pieces. Based as a legacy of the 1994 FIFA World Cup, the Basis offers underserved communities with entry to revolutionary play areas and evidence-based soccer applications that instill hope, foster well-being, and assist youth obtain their fullest potential. Headquartered in Washington, D.C., the U.S. Soccer Basis is a 501(c)(3) group. For extra data, go to www.ussoccerfoundation.org or observe us on LinkedIn and Instagram.
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