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Huge merchants have a built-in edge. So we engineered one for everybody.

whysavetoday by whysavetoday
June 11, 2026
in Investment
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Huge merchants have a built-in edge. So we engineered one for everybody.
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Key takeaways

  • The buying and selling system has lengthy been tilted in favor of huge institutional traders.
  • Betterment’s custom-built buying and selling platform was designed to vary that, harnessing the collective energy of our clients.
  • We pool your orders with different clients’ to unlock the form of bulk-order pricing massive buying and selling desks take without any consideration.
  • The end result: Betterment clients, whether or not you self-direct or automate your investing, get a fairer shake out there.

For on a regular basis traders, the mechanics of buying and selling haven’t all the time resulted in a good combat.

That’s as a result of markets are likely to reward measurement and pace. Massive institutional traders—suppose hedge funds, pension funds, endowments—commerce in huge quantity. And while you routinely present up with massive buying and selling orders, you are likely to get preferential remedy.

These privileges get even larger throughout bouts of volatility, or when buying and selling exercise is skinny and consumers and sellers are more durable to seek out. Should you’re a solo investor wading into these waters, you are swimming upstream. Betterment’s buying and selling platform, nevertheless, was designed to harness the collective energy of our clients. Here is how.

We set worth guardrails in your commerce, so market chaos doesn’t price you

One of many key points of our buying and selling execution methodology is the kind of order we use to execute your trades.

In lots of instances, Betterment makes use of marketable restrict orders, which set a worth ceiling (or flooring) for each commerce. They’re designed to execute or “fill” rapidly, however will not do it at a worth worse than the restrict. It is a guardrail that retains the market’s momentary chaos from working in opposition to you.

Restrict orders are one of many instruments we use in pursuing “greatest execution,” a regulatory normal that requires us to hunt probably the most favorable phrases fairly out there on your commerce.

Your commerce packs an even bigger punch—as a result of it isn’t alone

It’s a well-recognized idea for anybody who’s stepped foot in a Costco. When a vendor is aware of you are ordering at quantity, they’re extra motivated to provide you their greatest worth. The identical logic applies in buying and selling.

Betterment aggregates clients’ orders, combining related buys (or sells) of the identical safety earlier than sending them to market as a single, bigger order. The essential cutoff is mostly 100 shares or extra of any given inventory or fund. These orders are generally known as “spherical” heaps, the usual unit of buying and selling that exchanges and market makers prioritize.

Any order smaller than 100 shares, on the flip facet, is mostly thought-about an “odd” lot. The issue is solo traders wrestle to give you good “spherical” heaps on their very own, they usually find yourself paying extra because of this.

Comp 2-2

How far more? A 2021 evaluation of greater than 3 billion U.S. fairness trades discovered that odd lot orders, even these falling only one share in need of 100, skilled roughly 10% much less worth enchancment than spherical heaps. For a well-liked, heavily-traded fund like VTI, that may quantity to 1000’s of {dollars} in misplaced positive aspects over many years.1

1Instance for illustrative functions solely, primarily based on internally-derived simulations that replicate market conduct in line with the cited peer-reviewed analysis. It doesn’t symbolize precise efficiency.

By banding your order along with the same orders of different Betterment clients, we cross the round-lot threshold extra typically, which typically results in higher pricing.

It’s vital to notice, nevertheless, that we do not delay your commerce to chase a spherical lot. We mixture when consumer orders naturally line up, and execute once they do not.

Much less predictable buying and selling home windows enable you to keep one step forward

Excessive-frequency merchants have made an trade of being first. By looking forward to indicators out there, like a sudden uptick in purchase orders for a selected inventory, they will race in forward of you, purchase what you had been about to purchase, and try to flip it for a revenue earlier than your commerce even clears.

It is precisely the kind of systemic drawback our custom-built buying and selling expertise works to assist decrease.

When orders are despatched to market the moment they’re positioned, they will sign intent to anybody watching. Betterment, in contrast, batches orders into scheduled commerce home windows all through the day, and we differ these home windows throughout most of our buying and selling exercise. No predictable sample means no simple goal.

This additionally works hand-in-hand with our bundling technique above: the home windows give us time to mixture orders earlier than sending them to market, making round-lot thresholds extra attainable.

There are all the time exceptions, in fact. When timing is essential, like with day-end orders, we execute no matter heaps are prepared, odd or spherical, somewhat than anticipate the following day. Costs can and do transfer whereas the market is closed, which is why we attempt to course of sure orders earlier than the bell.2

Commerce with confidence at Betterment

Displaying as much as market as a solo investor will be tough. You’re a small fish in a really massive pond. That’s the place Betterment is available in. Whether or not you self-direct your investing or enlist our automated tech for assist, you profit from our custom-built buying and selling platform. It swimming pools your trades each time attainable, units worth guardrails, and chooses the second intentionally. All so your commerce will get a fairer shake, and also you get extra freedom to speculate as you see match.



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