After Castro Mannequin (TASE: CAST) introduced final month that it had signed a franchise settlement with Chinese language firm Anta Sports activities Merchandise to distribute and promote the model in Israel, the corporate now reveals that it’s collaborating with rival trend group Renuar to collectively launch the model’s operations in Israel. The collaboration is topic to approval by the Israel Competitors Authority.
The joint operation is scheduled to start in 2027, with an estimated preliminary funding of NIS 30 million. Based on the settlement signed between the events, Castro will maintain 51% of the subsidiary that can function Anta in Israel, Renuar will maintain 39%, and Israel Chen will maintain the remaining 10% and can be appointed CEO of the operation. The joint firm plans to function in three channels: establishing a series of shops for the model in Israel, wholesale distribution and working a web based gross sales web site.
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To arrange the operation, the joint firm will buy property from ING Sports activities Buying and selling, which is 50% owned by Renuar and at present imports and distributes sports activities manufacturers. As a part of the deal, Anta Israel will obtain rights to ING factors of sale, soak up staff and different infrastructure utilized by the corporate.
The transfer will enable the partnership to start out operations primarily based on an present retail and operational infrastructure, quite than setting it up from scratch.
Based and managed by Israel Chen, ING has been working for a few decade, importing and distributing sports activities footwear and clothes. ING imports Swiss shoe model On in Israel. Chen, who at present additionally holds shares in ING alongside Renuar, will lead Ante’s new Israel operations.
Billions of {dollars} in income
Anta is without doubt one of the largest sports activities corporations in China and is listed on the Hong Kong Inventory Change. The corporate has greater than 10,000 shops in China and about 250 factors of sale outdoors the nation. In 2025, income was about $11.6 billion.
Along with the model that bears its identify, Anta is the controlling shareholder of the Finnish firm Amer Sports activities, whose portfolio consists of different main sports activities manufacturers. It’s also the largest shareholder in Puma.
Revealed by Globes, Israel enterprise information – en.globes.co.il – on August 17, 2026.
© Copyright of Globes Writer Itonut (1983) Ltd., 2026.
