Halewood Artisanal Spirits has bought the Crabbie’s alcoholic ginger beer model to native drinks enterprise Brookfield Drinks.
Monetary phrases of the deal weren’t disclosed.
In a press release, Brookfield mentioned Crabbie’s acquisition marks a “important addition” to its portfolio, which incorporates the Rubis fruit beer vary, Kestrel lager, and French beer model La Goudale.
Nigel McNally, the founder and proprietor of Brookfield, mentioned: “Crabbie’s is a should inventory product inside the quick rising fruit/flavoured beer market.”
He added: “With the alcoholic ginger beer and fruit beer class persevering with to develop, notably amongst shoppers in search of extra flavour-led and refreshing craft centric ingesting experiences, we imagine there’s a important alternative to additional elevate the model.”
Crabbie’s portfolio contains alcoholic ginger beer which additionally is available in raspberry and blood orange flavours, in addition to an alcoholic ginger wine.
Halewood CEO Stewart Hainsworth mentioned the sale “is one other thrilling step ahead for the Halewood firm as a part of its spirits centered artisanal model technique”.
A spokesperson for Brookfield instructed Simply Drinks the corporate is buying the Crabbie’s model and related mental property, however no manufacturing belongings.
They added that Brookfield operates a “digital enterprise mannequin” centred on gross sales, advertising and marketing and logistics, utilizing manufacturing companions slightly than proudly owning manufacturing amenities.
In keeping with the assertion, Brookfield will “considerably improve advertising and marketing funding behind the model” throughout retail, hospitality and export channels.
The corporate spokesperson confirmed that the group plans “to make a multi-million-pound funding” in Crabbie’s, throughout advertising and marketing, NPD and gross sales to help development within the UK and abroad.
“When it comes to worldwide distribution, we plan to proceed creating Crabbie’s in established markets together with the USA, Canada and Scandinavia, whereas additionally exploring alternatives to increase the model’s presence throughout wider Europe, the Far East, Africa, the Caribbean and South America,” the spokesperson mentioned.
The corporate’s personal fundamental markets already embrace the UK, Europe, the Caribbean, Asia, the US and Africa.
Crabbie’s is the second model to be bought by Halewood this yr.
In January, Poland’s United Drinks Group purchased Halewood’s JJ gin-and-vodka model, with Halewood retaining unique UK distribution.
On the time, Halewood mentioned that deal additionally fashioned a part of efforts to “refine” its model portfolio.
In outcomes for the yr to twenty-eight June 2025, the corporate noticed internet turnover fall 11% to £77.4m ($104.5m), whereas Crabbie’s worldwide internet revenues declined by £1m “as a result of decrease gross sales volumes within the US negatively impacted by tariffs and the cessation of the Canadian distribution as a result of low margins”.
