BIRMINGHAM, Alabama and NORTHBROOK, Sick. (June 25, 2026) – Allstate and the Southeastern Convention (SEC) immediately introduced an extension of its multi-year official sponsorship with an emphasis on elevating girls’s sports activities throughout the convention.
The settlement, by means of Disney Promoting, is headlined by the launch of the Allstate SEC Girls’s Champions Cup, a flagship competitors celebrating excellence throughout 10 girls’s sports activities in any respect 16 SEC universities. The expanded sponsorship builds on Allstate’s longstanding relationship with the SEC, together with continued help of all SEC sports activities, a title sponsorship of subsequent 12 months’s SEC Nation bus and a presenting sponsorship of the SEC awards, which acknowledges over 1,000 student-athletes throughout 22 sports activities yearly.
Because the title sponsor of the brand new SEC Girls’s Champions Cup and the Official Insurance coverage Sponsor of the SEC, Allstate will assist highlight the achievements of SEC girls student-athletes by means of a year-long competitors the place colleges earn factors based mostly on their groups’ efficiency in common and postseason play. The varsity with the very best level whole on the finish of the educational 12 months might be acknowledged as the general champion.
Along with the Champions Cup:
- Allstate is the primary entitlement sponsor of the Allstate SEC Girls’s Volleyball Event.
- Allstate is the published presenting sponsor of the SEC Girls’s Soccer Event on SEC Community, amplifying visibility for one of many convention’s fastest-growing sports activities.
- Allstate additionally maintains its place as an official sponsor for all convention championship occasions.
- With positions in lots of the above occasions, Allstate continues its sturdy presence on all SEC Community linear, social and digital platforms as properly.
Elizabeth Brady, Allstate chief advertising, innovation, buyer and communications officer:
“Our work with the SEC displays a shared concentrate on supporting student-athletes throughout the convention. As girls’s sports activities proceed to set new requirements for competitors, connection and fan engagement, Allstate is proud to assist present the constant visibility and help these athletes and championships deserve.”
Greg Sankey, SEC Commissioner:
“We’re grateful to proceed and deepen our relationship with Allstate by means of its prolonged dedication to the Southeastern Convention and significantly its help of ladies’s sports activities throughout the SEC. The significant help offered by SEC universities to girls’s sports activities applications helps a nationwide degree of ladies’s athletics success that’s extensively revered. This expanded sponsorship with Allstate will additional elevate these achievements and supply precious sources to maintain and develop the SEC’s future success in girls’s sports activities.”
Allstate’s longstanding help of collegiate athletics is a part of its dedication to empowering younger folks to guide of their communities. Allstate has been a proud member of the faculty athletics neighborhood for 20 years by means of its college and convention sponsorships, educational scholarships and neighborhood influence initiatives. Since 2005, the Allstate Good Fingers Nets program has raised hundreds of thousands of {dollars} in scholarships with each discipline purpose and further level scored. Allstate lately upped the donations for every kick, funding extra scholarships for student-athletes throughout all sports activities. Since 2008, the Allstate Good Works Groups have honored tons of of student-athletes for his or her service off the sector, supporting causes similar to youth empowerment and starvation reduction. For greater than 20 years, the corporate has been the title sponsor of the Allstate Sugar Bowl, one of many premier occasions in school soccer.
Concerning the Southeastern Convention
A pioneer within the integration of upper schooling and athletic competitors, the Southeastern Convention is a frontrunner for intercollegiate athletics within the twenty first century. Since its formation in 1933, the SEC has achieved stature and stability by designating governing/voting energy to the presidents of the member establishments. These college leaders decide the insurance policies of the convention and thru the years this involvement has been the principal supply of energy within the evolution of the SEC. All through its historical past, the SEC has offered management on the important points dealing with intercollegiate competitors. Alabama, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi, Mississippi State, Tennessee and Vanderbilt have been within the SEC since its formation in 1933. The league has expanded thrice, including Arkansas and South Carolina in 1991, Missouri and Texas A&M in 2012, and Oklahoma and Texas 2024.
About Allstate
The Allstate Company (NYSE: ALL) protects folks from life’s uncertainties with reasonably priced, easy and related safety for autos, houses, digital units, and identities. Merchandise can be found by means of a broad distribution community together with Allstate brokers, unbiased brokers, main retailers, on-line, and on the office. Allstate has greater than 212 million insurance policies in power and is extensively recognized for the slogan “You’re in Good Fingers with Allstate.” For extra info, go to www.allstate.com.
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