US annuity gross sales totalled $107.4 billion within the first quarter of 2026, up 1% from a 12 months earlier and the most recent in a sustained run of quarterly gross sales above $100 billion, based on LIMRA’s US Particular person Annuity Gross sales Survey. The figures construct on a document 2025, when full-year annuity gross sales rose 7% to $464.1 billion – the fourth consecutive annual document. But because the trade marks Annuity Consciousness Month, LIMRA and LOMA’s chief advertising and marketing officer argues the hole between retirement want and precise adoption has much less to do with product design or market circumstances than with how the merchandise are introduced and understood.
