Within the US, Zurich North America has underwritten TrustedPals since 2019, a Marsh-built program focusing on greater than 183 million cats and canine and distributed direct, by way of affinity, and thru employer-sponsored voluntary profit programmes brokered by Mercer. In Germany, Zurich’s direct-to-consumer arm DA Direkt launched the petolo model in 2021 with telemedicine baked in; the platform’s dad or mum, getolo, has since pushed into France with a sister product, patolo. The German operation has additionally embedded itself in retail, partnering with European pet superstore Fressnapf and {hardware} chain hagebau for in-store digital gross sales. Within the UK and components of Europe, Zurich-owned Cowl-Extra distributes pet cowl by means of the Insure Your Paws model. And in March 2026, Zurich Australia launched its personal pet proposition underneath the Virgin Cash model in partnership with client underwriting company Honey, based by Richard Joffe.
