What if somebody informed you there was a program that might assist you to safe 9 signed actual property agreements in 120 days? That’s the objective of Breakthrough 120™.
In March 2026, KWU’s latest course was launched to KW® Market Facilities and brokers throughout the U.S. Breakthrough 120 is a very new academic expertise with a essential mission: to show KW® brokers how one can break by to a brand new degree of manufacturing, quicker than they ever thought doable.
This system teaches brokers the foundations of lead era, and how one can get comfy and assured in holding actual property conversations. To place studying into apply, it supplies brokers with a construction of assist to have interaction in 10 actual property conversations per day for 4 months. The ultimate objective? 9 signed purchaser, itemizing, or buy agreements in 120 days, and a rock-solid basis for profession success.
So why 9 agreements? Whereas numbers differ market to market, on common, 27 signed agreements a yr — or 9 each 4 months — interprets to the earnings objective set by most brokers aiming for a constant earnings in actual property.
It seems, 9 can be a magic quantity for one more purpose. In additional than 85% of all KW® Market Facilities, closing 9 models a yr ends in an agent turning into a “capper,” which implies they’ve reached the purpose of their yr after they not have to separate their commissions with their Market Middle. After capping, a KW® agent can maintain extra of what they earn on every transaction, and that momentum usually results in continued motivation and year-over-year progress.
Who Ought to Take Breakthrough 120?
A mixture of schooling, teaching, and real-world software, Breakthrough 120 isn’t only for brokers who’re new to actual property. KWRI’s Business and Studying director of coaching, Robert Bell, explains this system is for any agent who presently isn’t producing 9 items of enterprise each three to 4 months. Which means it’s additionally superb for skilled brokers who need to ramp as much as a brand new degree of manufacturing — and business veterans who’re able to refresh their method to guide era. “Its mission is broad sufficient to serve skilled brokers in addition to new ones,” Robert says.
When requested how this system suits into KW’s different schooling and coaching choices, Robert explains, “Breakthrough 120 is essentially the most impactful course within the KWU curriculum, masking the important actions for making a constant earnings in actual property.”
The course additionally addresses the wants of brokers who will not be situated near a KW® Market Middle or capable of attend the course in particular person. Complete program supplies for self-paced examine can be found by KW Join 24/7, and extra on-line experiences are deliberate for upcoming launch.
Half 1Construct a Basis
Breakthrough 120 is a two-part program. Half 1, The Basis, consists of 5, four-hour courses that construct the core data and abilities brokers have to ramp up manufacturing — quick. The streamlined in-person format means the course suits right into a single week, with time remaining every day to make sure brokers can are inclined to their energetic enterprise. That’s nice information for individuals who need to step up manufacturing (and earnings) within the least period of time doable.
The primary a part of the curriculum covers fundamentals that match as we speak’s market and expertise. It introduces contemporary classes on database administration (Day 1), lead follow-up strategies (Day 2), vendor and purchaser appointments (Day 3), open home finest practices (Day 4), and social media advertising and marketing (Day 5). Mindset coaching is core to every phase, with a give attention to serving to brokers transfer by worry and construct confidence. Quantity-tracking and reporting, time-blocking and habit-building, and function play and actual play are additionally central to the course.
For individuals who would favor to finish the Basis periods at their very own tempo, a self-study model of Half 1 can be obtainable on KW Join.
Half 2The Observe
The second a part of Breakthrough 120, The Observe, is all about motion and accountability. After finishing the primary a part of the course, brokers are invited to hitch a gaggle huddle, each day for 4 months, to get steerage, perspective, and assist from coaches and their friends to remain on monitor to fulfill their objectives.
Every week of Half 2 features a guiding inspirational theme and focusing affirmations. Each day group huddles construct on Basis periods and canopy progress reporting, well timed market subjects, function play workout routines, and lead era actions. Led by a Market Middle Productiveness Coach, the structured schedule helps contributors set up a day by day rhythm for productiveness, whereas additionally giving coaches perception into brokers’ progress and alternatives to strengthen classes from the curriculum.
Robert says Half 2 differs from Half 1 in that it’s much less about coaching, extra about teaching. “It’s equal to a training program that you just graduate into to maintain you on monitor together with your objectives,” he says.
Program supplies embody success monitoring worksheets for recording database info, actual property conversations, and social media actions, plus reflections on challenges and day by day wins that assist contributors acknowledge their progress and put together for the next day.
In-person huddles sometimes final between three to 4 hours, and are carried out as energetic working periods. As a substitute, brokers may select to hitch a weekly 30-40 minute Productiveness Huddle through Zoom, led by a grasp KW MAPS coach. The digital expertise consists of entry to a web-based apply and accountability group hosted in Circle.
Breakthrough 120 is a program that retains on giving. On the finish of the primary 120 days, contributors can instantly begin on one other 120-day cycle with the objective of doing the identical or higher. “This system is there to get — and maintain — you on monitor,” Robert says, “as a result of an agent who’s capable of persistently produce at that degree (or greater) all year long will discover extraordinary success in actual property.”
24/7 Entry to Motivation and Inspiration
Along with the Basis and Observe periods in Components 1 and a pair of, KW® brokers have entry to greater than 100 hours of masterclass-style recordings that includes Jason Abrams, KWRI’s chief Business and Technique officer. Content material consists of 20 bite-sized motivational segments based mostly on Gary Keller’s Quantum Leap, a program designed to assist brokers obtain a extra plentiful and purposeful life.
Obtainable on-demand by KW Join, brokers can watch video content material at their very own tempo, whereas Market Facilities can choose related movies to include into their in-person BT120 curriculum.
A Program Constructed for Outcomes
Gary Keller, Jason Abrams, and KW MAPS Coach Jeanne Osness served as the first subject material specialists for the creation of the Breakthrough 120 curriculum, whereas the KWU educational design crew consulted with Market Facilities and trainers to reach on the ultimate curriculum. The activity-driven coaching and accountability make it not like some other class within the KWU lineup, Robert says, and it serves as a launchpad for applications like Onward BOLD.
After all, outcomes are the most effective measure of a program’s worth, and Breakthrough 120 measures up. The course was first piloted with 12 KW® Market Facilities within the fall of 2025, to phenomenal outcomes.
Assistant Crew Chief and KWU College Member Brittany Kaizar of Keller Williams® Realty Cherry Hill in New Jersey led one of many first cohorts to pilot Half 1 of this system. In following up with contributors a month later, the 34 brokers who reported on their progress had signed 115 agreements, together with new itemizing, purchaser, and pending contracts. That’s a mean of three.4 agreements within the first month of a four-month interval.
One participant who had only in the near past moved to the world and acquired her actual property license two weeks earlier than taking the course reported having six purchaser company contracts signed and two offers underneath contract — all inside her very first month within the business.
The worth of BT120 extends past particular person brokers. The Cherry Hill Market Middle noticed a major year-over-year enhance within the month it piloted this system, with 302 contracts written in December 2025, in contrast with 180 in December of the prior yr. It was their finest month for contracts written in any month for greater than 4 years — at what’s sometimes the quietest time of the yr.
How ToGet Began With Breakthrough 120
Brokers trying to get began on the trail to 9 signed agreements in 120 days can seek the advice of their Market Middle’s coaching calendar for the subsequent program launch, or discuss with their Market Middle management about bringing Breakthrough 120 to their coaching room. Self-study modules, together with workbooks, movies, and extra, can be found for all KW® brokers to entry without charge, 24/7 on the Breakthrough 120 Course Web page on KW Join.
Get began on the trail to 9 agreements within the subsequent 120 days.
