Hollywood, New York Metropolis, Miami, Aspen. Whenever you consider sizzling spots the place you might need an surprising superstar sighting, these cities often prime the listing. However pretty quickly, there could also be one other contender: Monmouth County, NJ.
Due to Netflix’s new $1 billion funding to remodel the beforehand shuttered 292-acre former Fort Monmouth U.S. Military base into its East Coast manufacturing hub, issues are about to warmth up on the Jersey Shore. Not solely will extra celebrities be working on the movie and TV facility, however companies (together with actual property) within the neighborhood are about to get a starry increase.
“As somebody who has lived, labored, and raised a household right here in Monmouth County for a few years, I can let you know firsthand that there’s already been an uptick in curiosity because the Netflix Studios announcement,” Teresa Minnick, a dealer with Christie’s Worldwide Actual Property Group and director of gross sales for The Atlantic Membership Residences, a complicated new luxurious improvement in Lengthy Department, NJ, tells Realtor.com®.
Although the brand new Netflix Studios will not be accomplished till 2028, the encircling hubbub is main some forward-thinking patrons, together with celebrities, to property store now—earlier than the world explodes.
“I by no means had superstar showings, and I’ve had three of them within the final 5 weeks,” Aleksander Pritsker, CEO of Crew Blackstar at eXp Realty, stated just lately on “The BRO Present” podcast. “They’re coming in and scoping, they’re wanting, they’re seeing what’s on the market.”
In different phrases, the presence of Netflix is primed to reshape your entire demographic of the Jersey Shore, together with including extra star energy.
How the Netflix Studios landed in New Jersey
Unknown to many, New Jersey was really the birthplace of the movement image business. As such, Netflix organising store close to the Jersey Shore is smart.
It additionally would not damage that Netflix’s co-CEO Ted Sarandon hails from Monmouth County, having been born close to the soon-to-be supersized manufacturing studios, which can embrace 12 top-of-the-line soundstages totaling over 500,000 sq. ft. The topography of the world was clearly one other promoting level, as movie places can shift from the seashore to the mountains inside a 90-minute drive.
“The Netflix studio at Fort Monmouth additional solidifies New Jersey’s repute as a worldwide chief in movie and tv manufacturing, attracting a number of the world’s prime filmmakers and creators to the state,” stated Gov. Phil Murphy on the Netflix Studios groundbreaking celebration on Might 13, 2025.
The choice to make New Jersey Netflix’s new residence might also have stemmed from the practically $387 million in Aspire tax credit granted to the mission by the New Jersey Financial Improvement Authority board in December 2024. What’s extra, New Jersey provides a number of the nation’s finest tax credit for movie manufacturing (30% to 35%), together with a further 2% to 4% in “range bonuses.”
“We’re grateful to Netflix for selecting New Jersey as its new residence on the East Coast—and for committing to an funding that may gasoline financial development, generate 1000’s of recent jobs, and produce extra patrons to our native companies,” stated Murphy.
Particularly when a few of these “patrons” will likely be straight-up film stars.
Cities close to the Netflix mission will change—for good
Although there have at all times been celebrities with robust New Jersey ties, together with Bruce Springsteen and Jon Bon Jovi, the looks of high-profile actors is prone to turn out to be extra frequent as filming begins within the proximity of the Netflix Studios.
Whereas the soundstages themselves span the cities of Eatontown and Oceanport—each areas are primed for enlargement—actual property brokers in Monmouth County count on different close by cities to expertise peak reputation with the incoming crowd as properly.
“Past Eatontown, Oceanport, Tinton Falls, and Shrewsbury, I count on Lengthy Department and Asbury Park to draw consideration, because of their vibrant nightlife, eating scenes, and proximity to the shore,” Melissa DeSantis, dealer affiliate at REAL Brokerage, tells Realtor.com.
“Monmouth County has lengthy been a house to celebrities and musicians—I’ve watched that pattern proceed over many years,” says Minnick. “Cities like Purple Financial institution, Lincroft, Rumson, Lengthy Department, and Asbury Park stay on the prime of the listing for high-profile patrons.”
Along with luring celebrities to those areas, this Netflix inflow is prone to have a broad ripple impact throughout the native economic system.
“There will likely be new jobs and elevated demand for distributors that help movie and tv manufacturing,” says DeSantis. “Caterers, set fabricators, florists, drivers, salons, gyms, dry cleaners—basically anybody who can meet the quick-turn wants of productions—are positioned to learn because the studios ramp up.”
Minnick thinks there can even be extra eating places, cafes, and boutique resorts that cater to a world, inventive group.
“It is going to carry new alternatives for native companies and providers, from health and wellness facilities to retail retailers, lots of that are owned by households like mine who’ve been a part of this group for generations,” she says.
DeSantis warns, nonetheless, that native governments might should prioritize visitors circulate and infrastructure upgrades to deal with the upper exercise.
To purchase or to not purchase, and the place—that’s the query
Whereas it’s nonetheless a bit early for a full wave of superstar patrons, space actual property brokers anticipate rising curiosity because the Netflix Studios mission progresses. And the kind of dwelling most wanted continues to be to be decided.
“Many will possible search short-term, absolutely furnished residences that present turnkey dwelling, privateness, and hotel-style facilities, in addition to handy entry to New York Metropolis,” says DeSantis. “We might also see manufacturing groups and expertise reserving short-term leases close to the studios.”
There are additionally expensive new developments being constructed, together with The Atlantic Membership Residences in Lengthy Department and the Lido Asbury Park, a beachfront luxurious constructing that will likely be accomplished in 2027. These condos will possible appeal to celebrities searching for upscale dwelling and facilities whereas nonetheless being shut sufficient to the Netflix Studios.
In the meantime, issues might get fascinating as stock catches as much as the Netflix wave.
“There are going to be individuals strolling up, like celebrities, and excessive internet [worth] persons are going to be developing, knocking on the door saying, ‘I like your lot, I am going to offer you 30% extra for it, simply get out,'” projected Pritsker on “The BRO Present” podcast.
The Jersey cities celebrities might quickly name residence
So, the place will celebrities be seeking to purchase or lease as soon as the Netflix Studios open? It will depend on the person’s priorities. Nevertheless, a number of cities are prone to profit, every interesting to a sure sort of purchaser. This is the breakdown:
- Lengthy Department and Asbury Park: Count on these to turn out to be sizzling spots for the superstar scene, based on DeSantis: “Their vigorous nightlife, oceanfront dwelling, and thriving arts and cultural communities create the proper mixture of power and magnificence.”
- Rumson, Honest Haven, Little Silver, and Purple Financial institution: “These prestigious cities supply glorious faculties, a robust sense of group, and quick access to the studios, making them enticing for executives searching for a everlasting residence,” says DeSantis.
- Colts Neck, Holmdel, and Middletown: These areas are recognized for expansive houses, beneficiant acreage, and top-rated faculties, based on DeSantis. They supply suburban luxurious with affordable commuting occasions.
- Oceanport and Eatontown: “Proper subsequent to the Netflix campus, these cities will likely be in excessive demand for patrons who worth proximity to the studios and future development potential,” says DeSantis.
The underside line is that property values are prone to go up the nearer it will get to “go time” on the studio.
“As Realtors®, we’re encouraging patrons to behave now, earlier than a surge in demand drives costs even larger,” says DeSantis. For instance, she just lately represented a purchaser of a townhome in Oceanport who paid $60,000 over the asking worth, assured that the property’s worth will develop because the Netflix improvement brings new power and alternative to the world.
“Every of those communities provides one thing distinctive, however collectively they mirror why Monmouth County has at all times been, and can proceed to be, a spot the place individuals need to dwell, work, and lift their households,” says Minnick. “After I’m talking with patrons and even native enterprise house owners, there’s a standard theme. They see Monmouth County as a spot the place you may take pleasure in small-town group, coastal dwelling, and now, a connection to a world-class inventive hub.”
