Create Music Group (CMG) has shaped a brand new three way partnership with Star Trak Leisure, together with co-founder Rob Walker.
Initially launched in 2001, Star Trak Leisure was based by Rob Walker and producer duo Pharrell Williams and Chad Hugo of The Neptunes.
The three way partnership marks the official relaunch of the imprint.
Along with co-founding Star Trak, Rob Walker was the longtime supervisor of The Neptunes, served as a expertise agent at UTA, and co-founded Billionaire Boys Membership and its Ice Cream clothes line with Pharrell Williams and Japanese style determine Nigo.
His decades-long profession spans music, style, and model growth alongside a number of the business’s most notable acts.
The deal marks the newest in a sequence of current partnerships for Create, which was valued at $1 billion following a $165-million funding spherical final yr.
Final month, Create swooped for unbiased digital music label Monstercat and launched a three way partnership with Ty Dolla $ign and his EZMNY Data label earlier this month.
In April, Create Music Group acquired Berlin-headquartered unbiased music firm !K7.
Via the partnership with Star Trak, Create stated it would present worldwide distribution, expertise, and advertising companies.
Star Trak rapidly rose to prominence via releases with acts akin to Clipse, N.E.R.D., and Snoop Dogg.
With RIAA licensed hits akin to Drop It Like It’s Sizzling by Snoop Dogg and Pharrell Williams, Grindin by Clipse, and She Needs to Transfer by N.E.R.D., Create famous that “Star Trak has lengthy been identified for shaping early-2000s hip-hop and R&B tradition”.
“This isn’t nearly bringing Star Trak again – it’s about constructing a brand new chapter- rooted in the place we’ve been, and constructed for the place we’re headed.”
Rob Walker, Star Trak Leisure
“This isn’t nearly bringing Star Trak again – it’s about constructing a brand new chapter- rooted in the place we’ve been, and constructed for the place we’re headed,” stated Rob Walker, co-founder of Star Trak Leisure.
“The vitality and imaginative and prescient that helped form a era is coming into a brand new period. With Create as our accomplice, we’re giving artists the house to maneuver in another way, suppose greater, and faucet into an ecosystem of manufacturers and collaborators that Star Trak has cultivated through the years.”
“We’re honored to accomplice with Rob as he kicks off the following chapter of Star Trak.”
Kyle Bartelman, Create Music Group
Kyle Bartelman, Director of International Company Improvement and M&A at Create Music Group added: “We’re honored to accomplice with Rob as he kicks off the following chapter of Star Trak.
“Rob’s artistic imaginative and prescient and business expertise will uniquely place our artists for fulfillment with their music and past. We’re excited to have Star Trak be part of the CMG household, and we will’t wait to help Rob and the following wave of Star Trak expertise.”
Music Enterprise Worldwide
