Apple Music and Common Music Group have partnered to launch Sound Remedy, a science-backed “wellness assortment,” marking UMG’s newest enterprise within the music-wellness house.
The 2 corporations mentioned on Tuesday (Might 13) that the brand new enterprise leverages scientific analysis and UMG’s proprietary audio applied sciences to “[harness] the facility of sound waves, psychoacoustics, and cognitive science to assist listeners chill out or focus the thoughts.”
Sound Remedy seeks to assist listeners “attain clearer focus, deeper leisure, and higher sleep” by mixing songs that subscribers already know with particular sound waves.
“A dreamy model of Katy Perry’s Double Rainbow, for instance, might assist listeners drift off to sleep, whereas an Think about Dragons observe would possibly assist them sort out a to-do listing,” Apple and UMG defined.
The service is now obtainable completely to Apple Music subscribers.
Sound Remedy divides its choices into three classes concentrating on focus, leisure, and sleep. The main target class employs gamma waves and white noise, which might filter out distractions. For leisure, songs incorporate theta waves, whereas the sleep class makes use of delta auditory beats and “pink noise,” sounds kin to rain and wind.
“With Sound Remedy, we’re proud to work alongside UMG and Sollos to deliver a brand new listening expertise to Apple Music.”
Rachel Newman,Apple Music
Sound Remedy options prolonged, instrumental, and reimagined variations of standard tracks from artists like Think aboutDragons, KatyPerry, KaceyMusgraves, LudovicoEinaudi, AURORA, JhenéAiko, ChelseaCutler, and JeremyZucker.
It stems from Sollos, a music-wellness enterprise incubated inside UMG that brings collectively producers, scientists, and audio engineers.
“Every single day, individuals all over the world make Apple Music a part of their day by day routine, and we’ve seen unimaginable engagement round our personalised temper playlists and the brand new Apple Music Chill radio station,” mentioned Rachel Newman,Apple Music’s co-head.
“Now, with Sound Remedy, we’re proud to work alongside UMG and Sollos to deliver a brand new listening expertise to Apple Music — one which’s grounded in artistry, formed by innovation, and designed to help wellness.”
The initiative comes amid rising client curiosity in digital wellness instruments, together with in wellness music. In response to information from the non-profit International Wellness Institute, the worldwide wellness market grew to $5.6 trillion in 2022, and is predicted to hit $8.5 trillion by 2027.
“For years, elevating music’s position in well being and wellbeing has been a strategic precedence for UMG, linked to a doubtlessly vital business alternative, in addition to one thing that our Chairman and CEO, Sir Lucian, and the complete administration staff, are enthusiastic about,” mentioned Michael Nash, UMG’s EVP & Chief Digital Officer.
“Given Apple’s management on the intersection of well being and know-how, the launch of Sound Remedy represents an vital validation of our revolutionary, science-led Sollos initiative. We stay up for working intently with the staff at Apple to develop the ways in which music will be harnessed to enhance the wellness advantages for its customers.”
“The launch of Sound Remedy represents an vital validation of our revolutionary, science-led Sollos initiative.”
Michael Nash, Common Music Group
Apple Music and UMG emphasised that whereas Sound Remedy is designed to help general wellbeing, it “is just not supposed to deal with any medical situation.”
For Apple, Sound Remedy marks one other step in its wider well being technique. The tech big has expanded its wellness choices by way of Apple Watch, HealthKit, and AppleHealth+.
For UMG, the partnership comes amid its rising concentrate on wellness companies. Earlier this 12 months, the music firm partnered with the non-profit Music Well being Alliance (MHA) to launch the Music Business Psychological Well being Fund to supply “complete, high-quality outpatient psychological well being sources” for music business professionals throughout the US.
In December 2024, UMG partnered with Notice Music, Inc. to deliver tracks to the Notice Music: Sing app. The identical month, UMG teamed up with Cardiff-based RescapeInnovation to discover a brand new digital actuality (VR) therapy for anxiousness that comes with personalised music.
In September 2024, UMG’s Indian arm launched a wellness music label known as Vedam Information in partnership with three-time Grammy winner RickyKej. Additionally final 12 months, MBW unearthed a patent software from UMG supposed for the wellness house.
The appliance, titled, ‘Producing tonally appropriate, synchronized neural beats for digital audio recordsdata‘ describes what UMG calls “new and revolutionary techniques and strategies for producing and including neural beats to current audio tracks”.
In 2021, UMG struck a partnership with $34 million-backed MedRhythms for its music for use to deal with neurologic damage. In 2022, Common turned the unique launch associate for an AI-driven music app known as Vera that supplied entry to UMG’s music catalog for individuals with dementia.
Then in 2023, the corporate launched music-wellness app Sollos, which, based on the corporate, makes use of “cognitive science and proprietary audio know-how to help focus, leisure, and sleep.”
Additionally in 2023, Common teamed up with generative AI sound wellness startup Endel to create what they name “AI-powered, artist-driven useful music” (e.g. music for sleep, operating, leisure and so on).
