Gary and Jay write in Your First Dwelling, “Markets go up and down. The fact is there’s by no means actually an ideal market—simply the market you’re coping with while you’re shopping for your own home.” Mirroring this quote, the market in 2024 and 2023 has given consumers challenges – and alternatives.
June is Nationwide Homeownership Month, and it’s a superb time to examine in on the challenges and alternatives that consumers are coping with. To assist your self turn into the economist of alternative to your purchasers, listed below are some key takeaways from the Nationwide Affiliation of Realtors ® (NAR) annual Dwelling Patrons and Sellers Report. In order for you bonus factors, you can even examine on our recap from final 12 months right here.
First-Time Patrons
Low stock and excessive rates of interest have roughly stabilized, with some new development serving to ease each worth factors and availability. The result’s extra first-time consumers efficiently bought prior to now 12 months.
- First-Time Patrons Had been 32 % of Total Patrons in 2023, Up from 26 % in 2022
A glimmer of fine information is that extra persons are getting into their homeownership journey. This previous 12 months’s improve is welcome: 2022 had the bottom quantity of first-time residence consumers since NAR began gathering information in 1981. Nonetheless, the common for many of NAR’s data is 38 p.c, so this market continues to be decrease than historic norms. - A Typical First-Time Purchaser Is In regards to the Identical Age: Mid-Thirties
The common age of a first-time purchaser was reported to be 35 years previous, down from 36 years previous final 12 months. The mix of scholar mortgage debt and excessive value of residing means delaying homeownership till financial savings may be constructed up. - The Delight of Homeownership Stays Robust
Over half of first-time consumers (60 p.c) reported that the first cause for buying a house was the need to personal a house of their very own.
Repeat Patrons

In 2023, there have been a recorded 4.1 million residence gross sales, which is without doubt one of the lowest numbers in latest historical past. This quantity is identical because it was in 2008, when the Nice Recession, an financial downturn that started in late 2007 and lasted till 2009, was starting to happen. Economists are projecting 4.3 million residence gross sales in 2024, about the identical because the interval instantly following the recession, from 2009-2011. And, because the previous graph illustrates, gross sales are trending up.
- Homes Earlier than Authorized Spouses
Final 12 months noticed the bottom proportion of first-time consumers who have been married {couples} in over ten years with solely 9 p.c of consumers being wed. Nonetheless, married {couples} accounted for the most important proportion (59 p.c) of latest consumers. Single females stay sturdy as 19 p.c of latest consumers. - Persevering with Presence of Multi-Generational Housing
Because the cost-of-living will increase with inflation, many households are discovering shopping for energy and stability in buying properties past speedy households. Fourteen p.c of residence consumers bought a multi-generational residence, planning to maintain growing older dad and mom and kids whereas pooling sources. This quantity has held regular from final 12 months.
For residence consumers wading into the altering market tides and making strikes, some attention-grabbing traits emerged:
- Folks Are Shifting to Keep away from Renovations
Forty-five p.c of most up-to-date consumers who bought new properties have been seeking to keep away from renovations and issues with plumbing or electrical energy. - Lower in Dwelling Costs
With the markets softening in areas, traditionally excessive residence costs are coming down in some markets. Transfer-up consumers reported that 38 p.c of them bought their new properties due to higher costs. - Velocity to Lead Issues
In what appears to be an evergreen development, being top-of-mind stays essential. A exceptional 71 p.c of consumers interviewed just one actual property agent throughout their residence search.
The dream of homeownership is alive and properly, and a difficult market signifies that actual property brokers will be capable to present higher steering and service. As the actual property trade retains its eyes on rates of interest, brokers would do properly to maintain their ears to their native markets. By conserving in contact with challenges that may matter most to your space, you’ll be capable to assist consumers navigate their subsequent massive transfer.
In search of extra homeownership sources?
Head over to the Your First Dwelling webpage for freebies, together with info on construct out your actual property dream group and to your purchasers, a useful resource on decide their homeownership standards. Additionally, try Win Large with Seminars: Your First Dwelling for a whole seminar bundle together with customizable shows, a social advertising plan, electronic mail templates, checklists, and extra!