Warner Chappell Music has prolonged its strategic three way partnership partnership with Lilly Raye Music, the administration firm and writer run by founder Edward Matthew and A&R Supervisor Justin Martinez.
The partnership, established in 2020 and expanded in 2023, is targeted on “supporting collaborations between creatives” throughout Asia, Europe, and the US.
In accordance with WCM, the partnership is stepping up its exercise in Germany and the Netherlands, with “a pointy focus” on the dance and digital scenes, and constructing its “A&R firepower” within the UK to help the careers of “top-tier expertise” in that market.
Elsewhere on the planet, WCM mentioned that the JV grew its presence in Asia “by 40%, as a direct results of strategic collaborations and a market-specific focus, together with a Quantity One Billboard World Digital Music Gross sales single for LESSERAFIM’s Unforgiven, and a Quantity One Billboard Japan Sizzling 100 single with IVE’s Wave“.
WCM has highlighted numerous different successes for the partnership, together with Grammy recognition for its work on Summer season Walker’s CLEAR 2: SOFT LIFE EP and Janelle Monáe’s The Age Of Pleasure, receiving a complete of three nominations for Progressive R&B Album, Greatest R&B Album, and Album of the Yr.
The JV delivered 10 No.1 singles within the Swedish market during the last three years with the likes of Asme, Molly Sandén, and Saretti. Lilly Raye mentioned it has additionally lately employed further A&R help “to maintain evolving its Swedish roster”.
Different successes embody attaining “main international sync placements,” together with a marketing campaign that includes Jennie of BLACKPINK with Apple’s Beats by Dre, and a trend marketing campaign with ILLIT for Zits Studios.
Elsewhere, WCM highlighted the JV’s artist collaborations, “supporting the likes of BANKS, Doechii, GloRilla, and FLO in creating daring, genre-pushing data”.
The JV has additionally been centered on connecting creatives in Atlanta and Stockholm, with initiatives involving producer Mike WiLL Made-It, Dababy, and Swae Lee.
WCM mentioned that the JV has additionally secured recognition for its rising expertise, with Emelie Walcott incomes a nomination on the Denniz Pop Awards in Sweden for Rookie Songwriter of the Yr, “whereas a number of different promising writers are coming by way of on the roster”.
WCM added that the Lilly Raye administration staff additionally “continues to make waves behind the scenes”, contributing to “breakout success” for artists akin to Ayra Starr, Cian Ducrot, RAYE and Renee Rapp.
“Connecting inventive expertise throughout three continents is as exhilarating and inspirational as ever, and Warner Chappell’s mixture of worldwide firepower, native data and cultural curiosity makes it a vital companion for us.”
Edward Matthew and Justin Martinez
Edward Matthew and Justin Martinez mentioned: “We’re delighted to resume our cope with Warner Chappell, which has expanded a lot in scope over the previous few years.
“Connecting inventive expertise throughout three continents is as exhilarating and inspirational as ever, and Warner Chappell’s mixture of worldwide firepower, native data and cultural curiosity makes it a vital companion for us.”
“I’m so happy that we’re renewing our collaboration with Edward, Justin and the entire Lilly Raye crew.”
Lars Karlsson, Warner Chappell Music Nordics
Lars Karlsson, Managing Director, Warner Chappell Music Nordics, added: “I’m so happy that we’re renewing our collaboration with Edward, Justin and the entire Lilly Raye crew.
“They convey a ardour and an vitality to their work that’s unrivalled, they usually have an uncanny capability to identify expertise and companion suitable creatives collectively.”
“We’ve constructed a very stable relationship with Edward and Justin over the previous few years. I belief their A&R instincts and their strategic nous.”
Man Moot, Co-Chair and CEO of Warner Chappell Music, mentioned: “We’ve constructed a very stable relationship with Edward and Justin over the previous few years. I belief their A&R instincts and their strategic nous.
“They’ve an infectious enthusiasm for forging cultural connections between writers and producers from completely different elements of the world.
“The superb outcomes communicate for themselves, so I’m excited that we’re extending our partnership.”Music Enterprise Worldwide
