Tata Motors is more likely to implement a worth hike within the fourth quarter as rising commodity prices proceed to strain margins, Shailesh Chandra, MD & CEO of Tata Motors Passenger Automobiles (TMPV), instructed Enterprise At present. He mentioned enter prices have elevated by practically 1.5% of income over the previous yr, and the business has not been capable of absolutely go this on to customers.
Chandra mentioned the corporate will maintain Sierra costs steady, with buyer deliveries starting in January. “The primary alternative to take a partial adjustment might are available in January, and the rest should be managed by way of inside price reductions,” he mentioned.
The brand new Sierra is being manufactured at Tata Motors Sanand-2 plant, previously the Ford India manufacturing facility acquired by the corporate.
Chandra mentioned Tata Motors at the moment holds 16–17% share within the SUV phase, and the Sierra is predicted to elevate this to twenty–25% as soon as absolutely ramped up. He additionally famous that November may see double-digit development within the second half, with full-year development possible round 5%.
Tata Motors can even launch the Sierra EV within the subsequent monetary yr, additional increasing its electrical SUV portfolio.


