This put up is a part of a collection sponsored by EZLynx.
For unbiased brokers, crafting the right electronic mail—whether or not it’s for a brand new policyholder, a renewal reminder, or a advertising and marketing marketing campaign—could be surprisingly time-consuming. Ensuring each message hits the mark can eat into priceless time and rapidly turn out to be a irritating drain on productiveness.
A research by We Are Talker and Slack discovered that the common small enterprise worker spends greater than 10 hours every week drafting emails. In the meantime, McKinsey studies that 28% of the common workweek is dedicated to managing emails. Over the course of a month, or a yr, that’s a staggering period of time spent writing content material that shoppers won’t all the time learn.
That’s the place EZLynx’s Digital Assistant (EVA) is available in. Whether or not you’re reaching out to particular person shoppers or constructing out bigger campaigns, EVA E mail Content material Help leverages the ability of AI and integrates seamlessly with the EZLynx administration system that can assist you craft efficient messages in seconds.
Attending to Know EVA: E mail Content material Help
So how does it work? To get began, EVA will immediate you to decide on the tone of your message: informal or formal. Then, you’ll choose the specified size—quick, medium, or lengthy. From there, merely enter a couple of key phrases or a brief immediate that describes the subject of your required message. You possibly can sort your request identical to you’re chatting with a coworker. You would possibly ask: ‘Craft me an electronic mail about upcoming coverage renewals’ or ‘Create an electronic mail for the next matter: umbrella insurance coverage.’ When you’re prepared, click on the ‘Write’ button and EVA will immediately generate a elegant electronic mail.

For Invoice Richards, Chief Options Officer of Group Insurance coverage LLC, the ready-to-send nature of EZLynx’s E mail Content material Help software saves him priceless time he would in any other case spend brainstorming and modifying emails from scratch. “I needed to write down an electronic mail to considered one of my shoppers about voluntary advantages, so I simply made a fast request to the AI,” he defined. “It gave me a bullet-point record of every part I used to be on the lookout for, and I had an electronic mail able to go that required little or no tweaking.”
You may be pondering, ‘assist with writing emails sounds nice—however what if I don’t even know what matter I need to write about?’ EVA E mail Content material Help has an answer for that too. When you’re caught on what to write down—whether or not it’s to a person consumer or a part of a mass advertising and marketing electronic mail—the function’s built-in Content material Template Library is right here to assist spark inspiration, making it simple to get began even once you’re not sure the place to start.
EVA’s Content material Library gives a variety of prompts, from welcoming new shoppers to your company and group engagement emails (like showcasing how your company offers again), to gross sales and service-oriented messages, together with recommendations on explaining underinsurance or serving to shoppers get essentially the most safety from their residence and auto insurance policies. Merely choose a subject, and the system will prefill the ‘Ask EVA’ part with a urged immediate you need to use as-is or customise to raised fit your wants.
Establishing a Constant Tone and Fashion
Whereas EZLynx’s E mail Content material Help is a robust time-saver, it additionally performs an important function in making certain consistency throughout your company’s communications—each in frequency and tone. By saving you time, EVA will provide help to to achieve out to shoppers extra usually, rising engagement and constructing belief as shoppers see you as a dependable knowledgeable all the time looking for his or her wants. Moreover, E mail Content material Help ensures a constant type in all of your electronic mail communications.
In lots of organizations, completely different workforce members naturally write in numerous methods: some use a proper tone, others write extra casually; some go into nice element, whereas others favor to maintain issues quick and easy. This variation can create a disjointed expertise for shoppers and make your company’s messaging really feel inconsistent. EVA solves this by giving each message a constant tone and construction, irrespective of who’s behind the keyboard. As a result of the content material is generated by a single, unified software as a substitute of being written from scratch by a number of individuals, your company can preserve a cohesive voice throughout all consumer emails— giving shoppers a well-known expertise each time they work together along with your company.

The advantages of EVA transcend constant messaging for Carlo Ferrara, Chief Working Officer of StreetSmart Insurance coverage Company. EVA helps create stronger alignment throughout his workforce. As a result of EVA E mail Content material Help is constructed immediately into the EZLynx Administration System, workforce members can simply view, collaborate on, and refine emails collectively in actual time. “Generally I are likely to word-vomit,” Ferrara admits. “However E mail Content material Help takes what I’m attempting to say and makes it a lot clearer. I can work with my workforce, share the messaging we’re growing, and fine-tune it collectively—which is fairly cool.”
Holding Communications in One Straightforward-To-Use-Platform
Content material help instruments are big timesavers for an unbiased agent—however having these instruments constructed immediately into your company administration system could be game-changing. With EZLynx, there’s no have to waste time leaping between AI writing instruments, your administration system, and your inbox. The EVA Content material Help software is totally built-in into EZLynx, so you’ll be able to effectively handle consumer communications with out disrupting your workflow.
Ferrara shared how this integration has impacted his workforce: “We’ve determined to modify to EZLynx completely for our electronic mail campaigns. Our outdated system relied on AI to generate emails, however now with EZLynx’s new electronic mail marketing campaign, we are able to streamline every part into one platform.”
EVA isn’t nearly saving time—it’s about reclaiming it so you’ll be able to concentrate on what actually strikes the needle: rising your corporation and constructing stronger relationships with shoppers. When you’re able to wave goodbye to author’s block and elevate your company, give EVA E mail Content material Help a attempt in the present day.
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