Israeli work working programs firm monday.com (Nasdaq: MNDY) has fallen sufferer to the marketing campaign to delegitimize Israel through which pretend advertisements have been positioned in London Underground carriages. Over the last week of February, activists put the pretend advertisements on Victoria Line trains, one of many busiest strains on the UK capital’s ‘tube’ community. The advertisements used the real design of monday’s campaigns together with its emblem and the structure however had added harsh anti-Israel content material.
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The advertisements mentioned, “monday.com – for no matter you run, even an apartheid state.” It then cited examples of tasks together with “Genocide, ethnic cleaning and cultural erasure.” All this was organized in an analogous interface to the corporate’s merchandise with statuses like “wants consideration,” “on monitor,” and “in danger.”
The advertisements have been first reported by a Jewish lady who notified UK Legal professionals for Israel (UKLFI). The group’s director Caroline Turner contacted Transport for London (Tfl) demanding that the pretend advertisements be eliminated, “The Day by day Mail” experiences.
Turner wrote on the UKLFI web site, “Tfl should act instantly to forestall further and persevering with misery to passengers,” and added that inserting unauthorized promoting constitutes a legal offense underneath one of many sections of the British City and Nation Planning Act. A number of days after its grievance, UKLFI acquired affirmation that the advertisements have been within the technique of being eliminated.
Alarming enhance in anti-Semitism within the UK
monday.com responded on social media ‘It is crucial for us to make clear that what you noticed is a distortion of our marketing campaign and monday is by no means linked to this act. monday by no means helps this message, and we’re actively working with the distributors to take away the defaced signage. When you’ve got any additional details about the carriage quantity or tube line this could actually assist us velocity up the method.’
Tfl spokesperson mentioned, “This poster has not been authorized by TfL or our promoting companions, and now we have instructed our employees and contractors to take away any such advert from our community.” The incident comes amid a worrying rise in anti-Semitism within the UK. In accordance with the Jewish Group Security Belief (CST), there have been 3,528 anti-Semitic incidents in 2024 – the second highest quantity ever recorded within the nation. Though that is an 18% lower in contrast with 2023, such incidents proceed to trigger concern among the many Jewish neighborhood within the UK.
Revealed by Globes, Israel enterprise information – en.globes.co.il – on March 5, 2025.
© Copyright of Globes Writer Itonut (1983) Ltd., 2025.
