The worldwide hip hop label co-founded by Grammy Award-winning artist Nas, has launched in Pakistan.
In a transfer the corporate says goals to spotlight the nation’s “dynamic and evolving” hip hop scene, Mass Enchantment has partnered with outstanding Pakistan-based artists Talha Anjum and Umair, in addition to rising stars JANI, Maanu, and Blal Bloch.
The label’s growth into Pakistan follows its launch in 2019 in India, the place artists like DIVINE, AP Dhillon, and Karan Aujla have all achieved vital success.
Mass Enchantment stated on Friday that its newest geographic growth “strengthens the label’s mission to amplify South Asian voices and cement its presence as the worldwide residence for hip hop”.
Karachi-born TalhaAnjum, described by Mass Enchantment as a “trailblazing” rapper, songwriter, and lyricist is the co-founder of music duo Younger Stunners, alongside Talhah Yunus and producer Jokhay.
Talha is credited with introducing Urdu rap to mainstream Pakistani music.
Additionally born in Karachi, Umair [Muhammad Umair Tahir] began making beats on the age of 13 and was influenced by musicians resembling Mike Dean, WondaGurl, Metro Boomin, and Travis Scott, who Mass Enchantment says “performed an enormous half in shaping his sound.”
The producer, who began making home music in 2016, launched his debut hip-hop single, Asli Hai, with Younger Stunners in 2019. Mass Enchantment notes that the observe “made waves within the subcontinent and peaked at No.1 on YouTube Charts”.
Muhammad Ali Khan, in the meantime, aka JANI, blends Urdu and English lyrics with Hip Hop beats and is understood for his songs Anjaan and Yaad Mein, and is at present topping charts in Pakistan.
Maanu, born in Lahore, is described by Mass Enchantment as a “mesmerizing” artist and one of many youngest musicians within the new wave of Pakistani music. He has “captivated the Pakistani music scene along with his distinctive mix of pop, love songs, rap, and hip hop,” in keeping with the label.
Mass Enchantment has additionally signed rising singer-songwriter, rapper, producer and multi-instumentalist Blal Bloch, one half of the duo Towers.
Mass Enchantment says he “has firmly established himself inside the modern music scene of Pakistan”. Past his solo profession, Blal is a extremely sought-after collaborator, working with prime artists in Pakistan.
“The vitality and expertise in Pakistan are really inspiring and we’re trying ahead to this thrilling new chapter.”
Nas
The vitality and expertise in Pakistan are really inspiring and we’re trying ahead to this thrilling new chapter,” stated Nas.
“This vibrant scene will evolve considerably over the subsequent decade and we’re proud to be at forefront.”
Peter Bittenbender, Mass Enchantment
“It’s exhilarating to be working with these groundbreaking artists and enter this thrilling new area,” stated Mass Enchantment CEO, Peter Bittenbender.
“This vibrant scene will evolve considerably over the subsequent decade and we’re proud to be at forefront.”
“I’m delighted to affix the Mass Enchantment household.”
Talha Anjum
Talha Anjum stated: “I’m delighted to affix the Mass Enchantment household. Rising up in Karachi, I drew profound inspiration from Hip Hop, significantly from Nas and different esteemed U.S. artists. It’s a great honor to share my music with Nas and join with him on this journey. I eagerly anticipate the chance to current my music to a broader viewers.”
“From late nights making beats in my bed room to signing with one of many biggest — NAS and Mass Enchantment. Goals do come true while you hustle like your life is dependent upon it.”
Umair
Umair stated: “From late nights making beats in my bed room to signing with one of many biggest — NAS and Mass Enchantment. Goals do come true while you hustle like your life is dependent upon it. Hoping that is gonna convey an enormous change to the DHH scene in Pakistan, opening extra doorways for us artists internationally.”
“Partnering with Mass Enchantment has been a serious aspiration of mine, and I’m desirous to develop each my music and artwork with them.”
JANI
JANI stated: “Partnering with Mass Enchantment has been a serious aspiration of mine, and I’m desirous to develop each my music and artwork with them.”
“I’m extremely excited to affix Mass Enchantment and convey my sound to a worldwide platform.”
Maanu
Maanu stated: “I’m extremely excited to affix Mass Enchantment and convey my sound to a worldwide platform. It’s an enormous second to be a part of a label that’s championing the brand new wave of South Asian music, significantly in Hip Hop. I can’t wait to share what’s subsequent with everybody.
Blal Bloch stated: “I left Toronto as a child and spent a few of my most early life in Balochistan memorizing rap music to maintain my English sharp.”
“I realized about storytelling and what it means to be a person whereas listening to Nas’ albums on repeat.”
Blal Bloch
He added: “I realized about storytelling and what it means to be a person whereas listening to Nas’ albums on repeat, and years later his interview with DIVINE introduced my worlds collectively. Now we’re right here, rising like grass with Mass Enchantment.”
