Every year on the second Thursday of Might, the Keller Williams headquarters in Austin, Texas, goes quiet. So do KW market facilities throughout the nation and across the globe. As an alternative of booting up their work computer systems, you’ll discover 1000’s of KW associates beginning the day in work boots and gloves. From Canada to Paraguay and Spain to Japan, today is put aside to step away from the workplace and go RED – Renew, Energize, and Donate inside our communities.
A convention since 2009, RED Day is a chance for KW market facilities to host community-based actions and fundraisers that unite their individuals round a shared function. Through the years, associates have joined collectively to construct houses, plant gardens, distribute meals, clear up parks, help animal shelters, and extra. With a median market heart dimension of greater than 200 brokers, that makes for an enormous influence on a world scale.
Connecting By Service
The KW Fresno market heart in California has been collaborating in RED Day since its inception. Over the previous 16 years, they’ve helped greater than a dozen organizations, turning to their brokers to supply suggestions that align with their particular person pursuits and considerations. This yr, the crew volunteered with Stay Once more Fresno, a company that works with households dwelling in motels alongside Parkway Drive.
The group’s RED Day actions deliver collectively as many as 200 brokers, and KW Fresno Workforce Chief Joanna Odabashian says they’re capable of accomplish in at some point what would take one individual years to finish. From a cultural perspective, “serving collectively creates a bond and feels good,” Joanna says. The work they do helps strengthen relationships amongst crew members and inside the broader neighborhood.
For RED Day 2024, KW Huntsville in Alabama targeted their efforts on the Huntsville Studying Middle, which gives after college and summer time packages for college kids with restricted alternatives. The workplace bought a head begin on RED Day, internet hosting an academic actual property symposium that doubled as a fundraiser. The high-profile occasion, which included Huntsville’s mayor and space enterprise leaders, landed them a spot on the native information, and netted $5,000 for his or her RED Day mission. Workforce Chief Heather Jones says fundraising exceeded their expectations, in the end bringing in additional than $10,000 in donations and funding the development of an out of doors pavilion and academic backyard.
Making a International Impression
Worldwide, Keller Williams places of work are equally engaged. Within the Czech Republic, brokers in Prague deliberate a day of family-friendly actions to lift funds for a non-profit targeted on neonatal care. Fugee, which gives schooling and companies to refugee youngsters, was the main target of RED Day for KW Malaysia. In Uruguay, KW brokers and their households cleaned up over 90 miles of seaside, whereas in Belize, associates from throughout the nation got here collectively to renovate services at an elementary college.
At KW Marbella in Spain, actual property agent Sara Doncel says, “Keller Williams is a model that honors its values via today of service.” For 2024, her market heart targeted on renovating a humanitarian company and serving to feed these in want.
Spreading Pleasure and Sunshine
Again in Austin, KWRI associates pulled collectively to finish an array of tasks at Austin Sunshine Camps, a company that gives free summer time camp experiences to youth dwelling close to or beneath the poverty line. From portray cabin partitions to constructing fences, greater than 130 associates signed up to participate, whereas a lot of those that couldn’t attend in individual helped set up and donate to the occasion. The day began with a high-energy team-building exercise and a reminder concerning the lasting influence of the day’s work for particular person youngsters and the broader neighborhood.
For Mark Willis, KW CEO and president, the corporate’s annual day of service represents tradition in motion – a strategy to make a tangible influence past actual property. Mark says, “We don’t simply discuss concerning the change we wish to see in our communities, we present as much as be the change.”
