Actual property brokers have lots to maintain observe of. Present purchasers, leads, listings, transactions, incoming messages, and call lists are only a few of the issues an agent has to watch and handle throughout their day.
Luckily, they don’t must handle any of this data on their very own. A stable buyer relationship administration (CRM) system places all of this very important knowledge — and extra — in a single location, so brokers can entry it at a second’s discover and spend extra time specializing in closing offers and producing income.
There’s presently no scarcity of CRMs tailor-made to actual property brokers, together with Keller Williams’ KW Command. Greater than a CRM, KW’s built-in suite of instruments helps KW-affiliated brokers join with their purchasers, oversee their enterprise extra effectively, handle their database — and management their future.
“We wish to be the first hub of an actual property agent’s enterprise in the case of know-how, and permit for the flexibility to combine with the merchandise brokers know and love,” Keller Williams Senior LABS Supervisor Donnie Brookman says. “The beauty of Command is it’s a centralized level and shared ecosystem between brokers and their market heart. It creates probably the most seamless transaction expertise.”
For those who’re not utilizing a CRM to handle your actual property enterprise, there’s no higher time to begin. Preserve studying to be taught extra about how one can profit from an actual property CRM, how Command can remodel what you are promoting, and the way it compares to different CRMs within the trade.
Advantages of Utilizing a CRM in Actual Property
If time is an actual property agent’s most precious asset, it’s laborious to think about a extra crucial software than an excellent CRM. It may well make each facet of the job simpler. For instance, CRMs can automate lead follow-up, ship advertising and marketing emails, and monitor property leads.
With an excellent CRM, database contacts may be organized and up to date robotically, and leads and listings may be streamlined. Plus, most high quality CRMs work in tandem with advertising and marketing instruments and social media platforms. Each minute a CRM saves by database, advertising and marketing, and communication automations is a minute an actual property agent can use to deal with rising their enterprise and income.
“We like to consider know-how as not changing somebody’s capacity to attach on a human degree, however reasonably serving to them scale their superpowers as a human-based, relationship-building enterprise,” Donnie says.
KW Command®, which was designed and constructed by KW particularly for Keller Williams® brokers, delivers these advantages (after which some). For instance, the contact administration characteristic permits brokers to not solely add, set up, and handle their leads and contacts, but additionally filter them and apply tags for simple searches. KW® brokers also can use Command to create and handle their e-mail, social media, and junk mail campaigns, in addition to design customized advertising and marketing supplies.
SmartPlans is a key software inside Command, permitting brokers to automate follow-up communications with their purchasers. For instance, KW created a Quarterly Name SmartPlan you possibly can leverage to provide your self computerized 90-day prompts to name a shopper.* Otherwise you would possibly put one other shopper on a month-to-month neighborhood nurture SmartPlan to supply them with hyper-local details about the neighborhoods they’re excited about. As a result of each shopper is totally different, SmartPlans permits you to decide the appropriate mode of communication and the cadence that greatest serves your purchasers’ particular person wants and complies with federal and state advertising and marketing legal guidelines.
“SmartPlans is all about systemizing that communication,” Donnie says.
Being an actual property agent is about a lot greater than itemizing and promoting properties. The career has turned impartial brokers into full-fledged enterprise house owners, and actual property CRMs like Command assist make that position simpler. With the Studies characteristic in Command, brokers can assess the power of their database, analyze efficiency metrics, and observe targets. And with the Referral community applet, KW-affiliated brokers also can view referral patterns and decide avenues for growth by their community.
Evaluating Actual Property CRMs
Whether or not you’re satisfied Command® is the proper actual property CRM for what you are promoting otherwise you wish to store round, there are a number of elements to think about in your analysis. As an illustration, since CRMs are supposed to save time, make certain yours has a user-friendly interface and is straightforward to work with total. Within the occasion you do have problem, it helps to have a assist crew that’s at all times prepared to assist, like Command does.
KW supplies assist in quite a lot of methods, so each agent can really feel assured utilizing Command, Donnie says. The CRM is constructed to be as intuitive as potential, because of ongoing suggestions the LABS crew receives from brokers throughout their growth and updating processes. KW supplies methods to deal with the commonest Command-related actions and to indicate how the platform may be leveraged, whereas shared coaching sources assist guarantee Command schooling is constant throughout the KW ecosystem.
“KW is among the greatest actual property coaching corporations on the planet,” Donnie says. Whether or not you’re a model new agent or a longtime agent switching over to Command, you’ll discover the assist you want. “Each market heart is inspired to have a market heart tech coach onsite who can facilitate group coaching, one-on-one coaching appointments, and consulting to assist individuals be taught to leverage the product,” he notes.
The highest actual property CRMs haven’t any scarcity of options to assist brokers handle and develop their companies, however there are just a few key options to bear in mind when evaluating a platform. These embrace a CRM’s lead era instruments, the flexibility to comply with up with leads and purchasers, shopper database group — and the way effectively it may automate associated duties. If a CRM is subpar at these core duties, it’s most likely not price your time to pursue it additional.
CRMs that do carry out core duties swimmingly, nevertheless, can doubtless deal with no matter else you want them to do. You’ll subsequent wish to have a look at how a CRM integrates with e-mail programs, totally different advertising and marketing instruments, and third-party purposes. And since actual property brokers are sometimes on the go, a CRM must work effectively not simply on a desktop laptop, however on a laptop computer, pill, and naturally, a smartphone.
“I’ve examined each different CRM’s cell expertise and, for my part, Command Cellular knocks everybody else out of the water, arms down,” Donnie says. “The cell Command expertise is a seamless approach to assist an agent whereas they’re engaged on the go, which, for many brokers, is greater than 80 % of the time.”
Worth additionally must be thought-about when evaluating CRMs. CRM prices differ, however Command entry is included in a KW® agent’s know-how price. And starting in Q3 2025, Command will supply Canva integration to help with advertising and marketing materials design. In the meantime, different actual property CRMs may price you as much as $1,000 monthly (or extra) whenever you add in setup prices, promoting, add-ons, and a minimal time period. You may find yourself paying as much as $200 for only one lead with some providers, versus solely a mean of $3 a lead with Command.
Why KW® Brokers Ought to Use KW Command®
By now, it ought to be clear why each actual property agent ought to use a CRM to run their enterprise. The programs are designed to save lots of you time by automating duties that when needed to be completed manually. Actual property CRMs are additionally essential in the case of income era, as automations can be utilized to comply with up with extra leads in a shorter period of time than ever earlier than — a serious benefit in an period of “velocity to steer.”
In the end, the query isn’t about whether or not or not an actual property agent ought to use a CRM, however reasonably which one. For KW-affiliated brokers, Command is the only option, provided that the proprietary system is particularly designed for these working inside the KW ecosystem. Command seamlessly integrates with different KW instruments, together with Referral Community, the KW cell app, and the Keller Williams Itemizing System (KWLS).
With Command, Keller Williams® brokers additionally require fewer third-party instruments. Command takes functionalities like transaction standing monitoring, advertising and marketing, contact administration, and reporting, and consolidates them in a single, all-in-one platform. KW Command integrates with quite a few third-party purposes so brokers can customise and run their enterprise within the method that works greatest for them. The financial savings prolong to incorporate e-mail campaigns and advertising and marketing designs, all at no extra price.
KW Command® in Motion
It’s one factor to hear about how useful Command may be, and one other to see it truly work for an actual property agent. The Stacey Sauls Group at Keller Williams® Realty Ballantyne Space in Charlotte, North Carolina, gives only one instance of how Command helped vastly enhance their operations.
Earlier than Command, CEO Stacey Sauls used a Popsicle stick system to trace her database. She’d write a lead’s identify and call data on a stick and place cups on her desk labeled with classes equivalent to “patrons,” “sellers underneath contract,” and “closed.” As a lead moved by the method, she’d transfer the stick with the corresponding cup.
When the crew lastly went digital, it wasn’t with Command, however with Fb. They made heavy use of the platform’s group chat characteristic, and mornings began with sorting by a whole bunch of messages. Some have been vital and pertained to steer follow-up and pipelines, whereas others have been completely unrelated to actual property, says the crew’s group director of operations, Bobbi Huston.
“It was full chaos, however you needed to learn all of them since you didn’t know [which were important],” Bobbi says. “There was no segmenting, pipelines, or checklists.”
Huston proposed utilizing Command, for the reason that platform was established inside Keller Williams and designed particularly for KW® brokers. Stacey gave Bobbi the go-ahead, and issues modified for the higher. Virtually 90% of the group’s enterprise comes from its database, which Command has made simpler to handle. Every day, the crew discusses what they wish to talk, which section of their database they wish to attain, and the way they wish to get in contact — whether or not by e-mail, SmartPlans, or follow-up contact duties.
“[Command] is certainly the rationale we earn a living,” Bobbi says. “The fortune is within the follow-up, and there’s not an opportunity that any potential prospect or lead now we have in our database may fall by the cracks due to the way in which we’ve set it up and every part that’s out there to us by Command. We’ve been in a position to remove lead waste, and that’s helped us broaden, scale, and duplicate in methods we wouldn’t have been in a position to.”
For those who’re with Keller Williams, Command is a strong, low-cost choice for managing your actual property enterprise. Group, time financial savings, automated communication and follow-up, and value financial savings are only a few of the advantages you’ll get pleasure from by making Command core to what you are promoting.
See how KW Command can empower you and your crew.
*WARNING! You have to adjust to the TCPA and another federal, state, or native legal guidelines, together with for B2B calls and texts. By no means name or textual content a quantity on any Do Not Name checklist, and don’t use an autodialer or synthetic voice, or prerecorded messages with out correct consent. Contact your lawyer to make sure your compliance.
