Keller Williams Realty, LLC (KW) has appointed Sandra Howard as chief advertising officer (CMO). The appointment is efficient on August 18.
“We’re excited to welcome Sandra as our new CMO and member of the corporate’s govt staff,” stated Chris Czarnecki, CEO and president of KW.
“With twenty years of shaping model technique and delivering transformative outcomes for a few of the world’s most acknowledged corporations, Sandra brings a wealth of expertise to raise our aggressive place and the manufacturers of our brokers and franchisees, which is vital to our continued strong progress,” stated Czarnecki.
In her new position, Howard will speed up KW’s progress by way of strategic advertising, branding, and communications-driven innovation and initiatives.
“Keller Williams doesn’t simply discuss values, we dwell them,” stated Howard. “It is a model constructed by actual property entrepreneurs who do the laborious work, share their success, and present up for one another. That’s precisely the type of tradition I wish to assist lead and elevate.”
Most lately, Howard served as principal of name technique at LERMA/, a full-service promoting company based mostly in Dallas, Texas, the place she developed insight-driven technique and built-in advertising campaigns for wellness and way of life purchasers.
Earlier than that, Howard spent over a decade at AT&T, main enterprise-wide promoting greatest practices and unified the corporate’s messaging and model story throughout all platforms and enterprise items, showcasing how expertise enhances on a regular basis life.
Because the Company Model Advertising and Enterprise Promoting Vice President at AT&T, she additionally directed the corporate’s largest B2B model repositioning.
“In right this moment’s market, relevance beats recognition. Folks don’t select manufacturers they know; they select those that select them again,” stated Howard.
“Our imaginative and prescient is to empower brokers to steer with empathy, hear with intention, and serve with authenticity so we don’t simply present up out there, we stand out,” stated Howard.
Earlier in her profession, Howard served because the Promoting and Advertising Communications Director at Southwest Airways, a Senior Shopper Insights Guide at Edelman, and because the Senior Director of Shopper Insights and Promoting at Burger King.
“The most effective manufacturers and the perfect brokers don’t simply occupy area out there,” stated Howard. “They occupy area in individuals’s lives.”
Howard has been acknowledged with high trade honors, together with a Gold Cannes Lion for AT&T’s “It Can Wait” marketing campaign, a North American Gold Effie Winner for Southwest’s “Baggage Fly Free” TV marketing campaign, and recognition in Adweek as a Guerrilla Marketer of the 12 months.
