Jeff Glover’s 5 Step Itemizing Presentation

Jeff Glover and his crew have taken over 10,190 listings in his profession, with him personally having taken over 2,500. He’s domestically often called a family identify. Through the years Jeff has perfected a 5-point mannequin to get each itemizing!

1. Content material Creation

Create content material that communicates your distinctive worth. Jeff calls this his “Itemizing Plan of Motion.” Every element has a main goal that helps drive residence his crew’s worth.

1. Promotional Advertising and marketing – The way you successfully market houses to maximise vendor web.
2. Institutional Advertising and marketing – The way you market you and your model to the Vendor’s benefit.
3. Pricing Technique – How one can worth the property to maximise the ultimate gross sales worth.
4. Visuals – Have nice visuals that again up all the things that you’re saying.
5. Proof – Have tons of testimonial and private evaluations.
6. YOU – The way you present up on social media is content material too. You could look the half!

2. Apply

After getting your content material created, you should apply, apply, apply. The way you ship your content material is as necessary as your content material itself. Apply each day for 30 days by doing the next:

1. Write – Handwrite your whole itemizing presentation.
2. Chant – Chant (alone) your whole presentation.
3. Position Play – Position play your whole presentation.

3. Supply

Jeff has 4 completely different itemizing displays and all of them have the very same content material. What modifications is the speed of velocity, tonality, quantity, and physique language. This implies if he’s talking to somebody who values information, he slows down and leans into the pricing technique phase of his itemizing appointment. If he has a excessive driver who needs to maneuver rapidly, he shortens all of the sections. The content material is the science, however delivering it in a method that the tip consumer will hear it greatest is the artwork!

4. Communication

Jeff communicates with every potential consumer 5 occasions earlier than the itemizing appointment to construct rapport:

1. Textual content Message (After the appointment is ready) – Ship a message that claims “Thanks for agreeing to satisfy with me, I’m excited to see your own home!”
2. Cellphone Name – If the appointment was set by another person Jeff calls to have a pre appointment dialogue. He teaches that every agent ought to know the questions that they want answered earlier than they really have the assembly.
3. E-mail – Jeff sends an electronic mail to the potential consumer letting them know what’s going to occur on the appointment.
4. Textual content Message (Day of the appointment) – That is the day of the appointment and it merely says “I’m excited to see you right now! I sit up for assembly you and seeing your own home.”
5. Cellphone Name 60 Minutes Out – Jeff calls the potential consumer when he’s 60 minutes out from the appointment.

“If you wish to be in a deeper relationship with somebody you should talk extra typically.” – Gary Keller

Pre-Appointment Package deal

It is a package deal of knowledge that Jeff and his crew present to the vendor earlier than the appointment. It’s both emailed, dropped off, or overnighted.

1. Cowl Letter – Thanking them for agreeing to satisfy and offering a fast rundown of what’s going to occur once they meet.
2. Copy of References and Opinions – Testimonials are key and Jeff lets others inform his story.
3. Plan of Motion – It is a checklist of what you do to promote their residence.
4. 3-5 Energetic and Offered Listings – This isn’t a full blown CMA, however it’s simply sufficient info to get them fascinated with a listing worth.
5. “What Occurs Subsequent” Doc – This explains what’s going to occur after they checklist the property with Jeff and his crew.
6. Proof of Comparable Gross sales – Jeff handpicks a number of houses which can be related in space and worth vary and highlights that he and his crew bought them.
7. Copy of Sellers Disclosures – Jeff asks the sellers to fill out the disclosure varieties in order that he can save time on the appointment.

To obtain Jeff Glover’s Itemizing Plan of Motion, click on right here.

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