After greater than 20 years in Austin, Texas, Mega Agent Camp discovered a heat and welcoming home-away-from-home simply down the highway in San Antonio. Situated alongside the town’s picturesque River Stroll, the Henry B. González Conference Middle proved a great venue for Keller Williams’ signature studying occasion.
Whereas KW’s annual Household Reunion provides displays and breakouts on subjects of curiosity for practically each position in actual property, MAC targets agent training and coaching. Essential stage conversations with top-producing brokers house in on particular methods for fulfillment within the present market, whereas speaker displays and keynotes handle a trending subject by the lens of actual property, similar to this 12 months’s give attention to AI and branding. Add in a buzzing exhibit corridor with completely happy hours, ebook signings, tech demos, and vendor cubicles, and you’ve got a primary setting for studying and networking.
We prefer to assume each MAC is best than the following, however brokers say it greatest. Learn on to listen to why one attendee referred to as MAC25 “the very best Mega Agent Camp I’ve been to!”
The Opening Act: Market Replace
In typical KW type, Tomar and the FCs introduced reside music and soul to the opening of Common Session, the place brokers have been dancing within the aisles by 8 a.m. Tuesday morning. The group stayed on their toes to welcome Gary Keller for one in all MAC’s most anticipated classes, the Market Replace. Joined by VP of Strategic Content material Jay Papasan, KW Head of Trade and Studying Jason Abrams, and Chief Economist Ruben Gonzalez, Gary led with the subject on everybody’s thoughts: the state of the U.S. financial system. The takeaway? Whereas the U.S. financial system isn’t in a recession, Gary mentioned, the true property business is (and has been).
The dialog centered on the Federal Reserve’s ongoing must stability unemployment with inflation developments, with Ruben noting that “the coverage you enact for one versus the opposite are opposites.” With employment slowing and inflation rising, the U.S. financial system is in a state of “stagflation.” The underside line, Gary mentioned, is that shifts occur, however there’s nonetheless sufficient enterprise for motivated actual property brokers to get their “unfair share.”
With the financial system in flux and transitions tougher to come back by, the Market Replace naturally set the stage for a deep dive into the 12 techniques outlined in SHIFT, the confirmed playbook for thriving in robust markets. From constructing model visibility to mastering a MOFIR, every panelist shared a one-page breakdown of their mannequin or system, which at the moment are accessible to all KW brokers on Join. Should you’re an agent, these one-pagers are a significant value-add, giving you a chance to check and adapt a mannequin in your native market.
- Get Actual, Get Proper – Give attention to mindset and purposeful motion.
- Re-Margin Your Enterprise – Handle bills successfully.
- Do Extra with Much less – Leverage assets effectively.
- Discover the Motivated – Prioritize lead technology.
- Get to the Desk – Give attention to lead conversion.
- Catch Folks in Your Net – Optimize web lead conversion.
- Worth Forward of the Market – Use strategic vendor pricing.
- Stand Out From the Competitors – Implement vendor staging methods.
- Create Urgency – Overcome purchaser reluctance.
- Develop the Choices – Discover inventive financing options.
- Grasp the Market of the Second – Deal with quick gross sales, foreclosures, and REOs
- Bulletproof the Transaction – Tackle points and options to make sure profitable closings.
New Companions, New Personalities
In March of 2025, KWRI entered a strategic partnership with non-public fairness agency Stone Level Capital, and MAC25 served as brokers’ official introduction to the agency’s chairman and CEO, Chuck Davis. An achieved investor and actual property skilled, Chuck served in a number of roles at Goldman Sachs, together with as head of funding banking companies worldwide, earlier than becoming a member of Stone Level in 1998.
The Vermont native and Connecticut resident can also be an lively philanthropist and achieved lecturer — some extent evidenced by his entertaining retelling of turning into an actual property investor in Manhattan whereas nonetheless a university scholar. With a long time in actual property and a real love for the business, Chuck instructed the viewers the choice to companion with KW was easy: “That is the most effective firm on this sector.”
Advertising and Branding Take Middle Stage
In fact, Keller Williams is aware of a factor or two about working with the most effective. Earlier this summer time, KW introduced a flagship enterprise relationship with the world’s foremost advertising and design platform, Canva. Now accessible to KW-affiliated brokers at no further price, the launch of Canva Enterprise throughout KW on Sept. 4 was a milestone in KW’s dedication to equip brokers with best-in-class instruments to win listings, generate leads, and develop their companies.
It appeared solely becoming that new advertising instruments ought to usher in an period of recent advertising management. From the MAC most important stage on Day 2, Jason Abrams introduced the appointment of Sandra Howard as the corporate’s new chief advertising officer. In echoing KW’s mission, Sandra mentioned, “There are few industries the place you possibly can change individuals’s lives and construct your individual legacy on the similar time.” Charged with accelerating the corporate’s development by strategic advertising and branding, Sandra mentioned she’s pushed to “unlock the superpower of branding at KW for everybody.”
An in-depth presentation by Canva’s head of buyer success, Natalie Zumino, gave a primary glimpse into that superpower. Natalie demonstrated how offering all KW® associates with entry to the identical set of instruments and templates leads to streamlined advertising and model consistency.
“Your model is your biggest asset,” Natalie mentioned, and nice instruments provide you with a aggressive edge. In terms of managing social posts, displays, and video content material, Natalie continued, “Creativity in actual property isn’t only a good to have, it’s your secret weapon for profitable extra listings and shutting offers sooner.”
The Future Belongs to the AI-Enabled Agent
Should you solely heard one factor at MAC, it most likely needed to do with AI. That’s as a result of it was laborious not to listen to Marcus Sheridan, the high-energy, high-volume AI skilled who shared motion steps for turning into probably the most identified and trusted model in your market by leveraging AI.
A self-described “pool man,” Marcus grew his enterprise from near-bankruptcy to one of many nation’s largest pool installers by specializing in search engine marketing of his web site content material. His secret? Protecting questions clients all over the place have been asking, however nobody else was answering. His articles addressed prices, widespread issues, professional and con comparisons, product critiques, and extra, with one article alone producing greater than $35M in gross sales.
However on the subject of on-line search within the period of AI, Marcus mentioned, we’re now not happy with a listing of hyperlinks. We would like the straightforward, personalized solutions giant language fashions can ship. The takeaway: In case your shoppers wish to AI for solutions, give the solutions to AI.
Marcus shared motion steps for being seen as a trusted supply, by each AI and people, that begin with leaning into video and increasing your “content material floor space” by turning one piece of content material into many. Instruments like OpusClip, Munch, VizardAI, and others can repurpose long-form content material into shorter clips for social media. And Marcus suggested to not get caught up in the way you look, as a result of your shoppers aren’t in search of excellent — they’re in search of genuine, precious content material (and so is AI).
Extra Talks, Extra Takeaways
“Should you have been the principle character in a film of your life, what would the viewers be screaming at you to do proper now?” That was the opening query of MAC keynote speaker Sahil Bloom, creator of The 5 Kinds of Wealth: A Transformative Information to Design Your Dream Life. Sahil challenged the viewers to create a transparent, visible picture of what “sufficient” in life actually seems to be prefer to them. (Not another person’s concept of “sufficient,” and never an summary greenback determine.) He referred to as for integrating “micro area” and “macro area” into your routines — five-minute pockets of time and weekly hour-long durations to mirror in your chosen course. Like MAC itself, these intentional moments of reflection and self-directed studying can hold you on observe to realizing your imaginative and prescient of “sufficient” and residing your dream life within the right here and now.
Those that selected so as to add CEO Summit to their week’s agenda acquired a significant dose of perception and inspiration. The occasion, which passed off earlier than MAC’s opening celebration, featured creator and motivational speaker Ryan Leak, Sseko Designs founder Liz Bohannon, purposeful drugs skilled Dr. Josh Axe, and AI aficionado Julie Holmes. One main theme emerged from the half-day session: Whereas many people have considerations concerning the integration of AI into our on a regular basis lives, the power to attach stays one in all our biggest property. “The longer term belongs to the individuals who really grasp human connection,” Ryan mentioned. Within the age of AI, that makes the work of an actual property agent extra necessary than ever.
Join with your loved ones of brokers and leaders at FR26. Achieve inspiration, insights, and new connections to drive your small business ahead within the 12 months forward, and expertise the center of KW tradition Feb. 21-24 in Atlanta, Georgia.
