HYBE Latin America, is teaming up with Spanish-language tv community Telemundo to launch Pase a la Fama.
Pase a la Fama is described as a first-of-its-kind music competitors sequence centered on creating the following nice Regional Mexican band.
In accordance with HYBE, whereas “a whole lot of artists auditioned” for the present, solely 55 will likely be chosen to hitch a “rigorous creative camp”.
On the finish of the sequence, the present’s panel of judges will select the members of the profitable group, who will win $100,000 and a recording contract with HYBE Latin America.
The fact sequence premieres on Sunday, June 8. Pase a la Fama may even be out there on the Telemundo app and stream subsequent day on Peacock.
The present options unique music created completely by Latin music star Edgar Barrera — winner of 21 Latin Grammys, one Grammy, and, in line with HYBE, “the thoughts behind hits” for Karol G, Maluma, Dangerous Bunny, and Grupo Frontera.
The theme track was additionally written and produced by Barrera.
The panel of judges contains three outstanding figures in regional Mexican music: singer and actress Ana Bárbara; Mexican-American singer-songwriter Adriel Favela; and Horacio Palencia, a songwriter with over 6.4 billion streams and 50 BMI Awards.
Pase a la Fama may even characteristic collaborations with different “well-liked musical stars”, which will likely be introduced quickly.
HYBE, the Korea-headquartered powerhouse behind BTS, SEVENTEEN and different international stars, expanded into the Latin Music market in 2023 through the acquisition of Exile Music, an affiliate label of Spanish-language leisure studio Exile Content material.
This isn’t the primary time the corporate has launched a expertise competitors framed round a actuality TV sequence outdoors of its residence market of South Korea. One in every of its most profitable efforts thus far resulted within the launch of lady group KATSEYE within the US final 12 months by HYBE’s partnership with Common Music Group‘s Geffen Information.
On a current earnings name, HYBE’s management group pointed to KATSEYE’s US success as validation of its Okay-pop system in Western markets.
In accordance with HYBE CEO Jason Jaesang Lee, KATSEYE “had the perfect 12 months in 2024 with their debut album SIS,” with their title observe Contact showing on the Billboard Effervescent Beneath Scorching 100 for 2 weeks and the World Tune Chart for 13 consecutive weeks.
“The group has obtained a lot consideration and affection from listeners and music critics worldwide. The success of KATSEYE display[s] that the Okay-pop system can work within the U.S.,” Lee said.
HYBE additionally just lately teamed up with Grammy Award winner Ryan Tedder to seek for and create a brand new boy group. The enterprise goals to ascertain a “new normal for artist improvement” by combining HYBE’s Okay-pop coaching infrastructure with Tedder’s experience in hit-making and artist improvement, in line with an announcement in February.
In Mexico, HYBE says that its “groundbreaking actuality sequence format” will deliver collectively aspiring musicians “from all walks of life in a high-stakes journey full of uncooked expertise, daring reshuffles, thrilling concert events, and emotional eliminations”.
Pase a la Fama is produced by Exile Content material Studio for Telemundo, underneath the chief manufacturing of Francisco ‘Cisco’ Suárez, EVP, Primetime Unscripted and Specials with Macarena Moreno as Govt Producer for Telemundo, and HYBE Latin America, underneath the chief manufacturing of Juan Arenas and JH Kah.
Govt producers for Exile Content material Studio are Myrna Perez, Jan Suter and Arturo Sampson.
“We’re proud to associate with HYBE Latin America on a multi-faceted journey to showcase the significance of music to Latin audiences all through the US.”
Javier Pons, Telemundo Studios
“We’re proud to associate with HYBE Latin America on a multi-faceted journey to showcase the significance of music to Latin audiences all through the US,” mentioned Javier Pons, Chief Content material Officer and Head of Telemundo Studios.
“With Pase a la Fama, music followers will witness first-hand the vitality, identification and goals of this new technology of gifted musicians seeking to ‘make-it’ in in the present day’s extremely aggressive music trade.”
“From the roots of our artists to the worldwide attain of our imaginative and prescient, this sequence exhibits what’s doable when expertise and alternative collide.”
Isaac Lee, HYBE Latin America
“Pase a la Fama is a love letter to the ability of music and the inventive course of behind constructing one thing unforgettable,” added Isaac Lee, Chairman, HYBE Latin America.
“From the roots of our artists to the worldwide attain of our imaginative and prescient, this sequence exhibits what’s doable when expertise and alternative collide.”Music Enterprise Worldwide
