Paris-headquartered music streaming service Deezer has teamed up with world sports activities streaming service DAZN in a multi-year joint distribution partnership.
In keeping with at this time’s (August 14) announcement, beginning this 12 months in France, Deezer and DAZN will provide customers of each platforms entry to their respective music streaming experiences and premium sports activities content material.
Deezer customers can have entry to gives for premium entry to DAZN, and later within the 12 months, DAZN will provide its customers related entry to Deezer.
The partnership follows the latest information that DAZN has acquired the unique rights to Ligue 1 soccer matches for the following 5 seasons.
DAZN gives two tiers in France: Tremendous Sports activities for €19.99/month or €14.99/month with an annual installment plan, which provides customers entry to content material together with one Ligue 1 match per day.
The Limitless tier, in the meantime, is priced at €39.99/month or €29.99/month with an annual installment plan and consists of entry to each Ligue 1 match.
An Particular person Premium Deezer subscription is priced at €11.99 per 30 days.
After this preliminary launch, Deezer and DAZN plan a worldwide enlargement, starting with Germany, Austria, and Switzerland.
By the partnership, each corporations additionally intend to collaborate by means of advertising initiatives and create co-branded sports activities and music experiences.
DAZN Group is majority-owned by Entry Industries, which can be the majority proprietor of Deezer. Entry Industries can be the majority proprietor of Warner Music Group.
Deezer’s consolidated revenues in the primary half of the 12 months (the six-month interval ending June 30, 2024), grew 14.6% YoY at fixed foreign money to EUR €267.9 million ($288.44 million).
Deezer mentioned that this progress displays “the profitable execution of the Group’s technique, pushed by the continuing enlargement of latest partnerships (similar to RTL+, Mercado Libre) and the affect of a brand new collection of worth will increase within the Direct phase”.
In the meantime, the corporate’s whole subscriber base (throughout direct subs and subs gained by way of telco partnerships and so forth.) reached 10.5 million on the finish of H1, a 13.7% YoY improve.
“This can be a distinctive partnership and an thrilling new step in our collaboration with DAZN, as we be part of forces to ship much more worth to followers on each platforms,” mentioned Ivana Kirkbride, Chief Business Officer, Deezer.
“This can be a distinctive partnership and an thrilling new step in our collaboration with DAZN, as we be part of forces to ship much more worth to followers on each platforms.”
Ivana Kirkbride, Deezer
Added Kirkbride: “Music and sports activities each have the power to attach folks in outstanding methods, which makes this partnership a successful idea. I’m certain our customers will bounce on the alternative to get pleasure from Ligue 1 and different prime tier sports activities on DAZN.
“France is simply step one, and we will’t wait to see what this partnership will deliver as we join with DAZN’s customers and invite them to expertise music on Deezer. “
“It’s a transfer that provides us the chance to showcase the complete vary of our platform’s capabilities, the place followers can watch, play, purchase and share multi functional place.”
Alice Mascia, DAZN
Alice Mascia, DAZN DACH CEO and Group CMO, added: “DAZN is massively excited to have develop into the house of Ligue 1 McDonald’s in France.
“It’s a transfer that provides us the chance to showcase the complete vary of our platform’s capabilities, the place followers can watch, play, purchase and share multi functional place.
“It additionally creates the situations for this particular collaboration with Deezer, which is able to show how the worlds of sport, music, media and leisure are coming ever nearer collectively, in addition to permitting the 2 corporations to work on some modern initiatives collectively: digitally and bodily. It’s an important idea, and one we will’t wait to develop and increase.”
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