What are multinational shoppers most involved about?
Geopolitical instability, financial volatility, provide chain disruptions, and cyber dangers prime the record of consumer considerations, in response to Hyatt. However the problem, she stated, is much less about masking recognized dangers and extra about anticipating those shoppers “don’t see coming,” significantly on the intersection of various danger classes. Cyber danger is a major instance, with threats turning into extra subtle and working throughout borders.
