Apple has unveiled what it calls its “greatest provide ever” for Apple Music, launching a promotional subscription charge of $2.99 for six months.
That works out to lower than 50 cents per thirty days for a trial Apple Music subscription.
The limited-time provide comes as Apple Music is about to sponsor the Tremendous Bowl LIX Halftime Present that includes Kendrick Lamar on Sunday, February 9, on the Caesars Superdome in New Orleans.
The promo, working by means of February 27, marks a major low cost from Apple Music’s customary month-to-month charge of $10.99.
Apple says that the provide is “for eligible new subscribers redeeming on eligible units” and is “not obtainable for individuals eligible for a 3-months-free Apple Music provide”.
This transfer comes as music streaming companies modify their methods to stay aggressive. Amazon Music not too long ago raised the costs for its music streaming service within the US, the UK and Canada.
Within the US, particular person non-Prime members will now pay $11.99 month-to-month, up from $10.99, whereas Prime members will see their month-to-month charge rise to $10.99 from $9.99.
In June 2024, in the meantime, Apple Music rival Spotify hiked the value of its Premium subscription within the US to $11.99.
In the present day (February 4), Spotify reported that it achieved its first full yr of working revenue, posting €1.4 billion ($1.495bn) for FY2024.
Spotify’s Premium income of €3.705 billion (USD $3.957bn) in This fall 2024 was pushed by subscriber progress of 11% YoY (to 263m paying subs) and a Premium ARPU (Common Income Per Person) enhance of 7% YoY at fixed foreign money to €4.85 ($5.18).
Excluding the impression of FX, SPOT reported that its ARPU efficiency was pushed by “value enhance advantages, partially offset by product/market combine”.
These within the Apple Music provide can entry it through the House tab of the Apple Music app on units working the newest software program variations. The promo is obtainable throughout a number of markets, together with the US, the UK and Canada.
After the preliminary six-month promo interval, subscriptions will robotically renew at the usual charge of $10.99 month-to-month except canceled.
The timing of Apple Music’s provide aligns with the corporate’s bigger Tremendous Bowl LIX advertising initiatives. In 2022, the NFL reached a multi-year take care of Apple Music to sponsor the Tremendous Bowl Halftime Present beginning in February 2023.
For this yr’s Halftime Present, Apple Music is selling Kendrick Lamar’s upcoming efficiency on the Caesars Superdome. Lamar was the large winner on the 67th Annual Grammy Awards held on Sunday (February 2), taking dwelling the awards for Track of the Yr and Document of the Yr for his diss observe Not Like Us.
Lamar was among the many prime 10 artists globally in 2024, along with his newest album, GNX, reaching No. 1 in 129 nations, and his observe Not Like Us being the top-streamed tune on Apple Music worldwide.
“He’s an artist’s artist — genuine to his core. We couldn’t be extra thrilled to observe him headline the third Apple Music Tremendous Bowl Halftime Present this yr, in what’s certain to be one other second we’ll all be speaking about for many years.”
Rachel Newman, Apple Music
The artist has seen 9 albums prime Apple Music’s prime albums chart in additional than 160 nations, Apple Music stated.
Forward of the Tremendous Bowl, Apple Music has created devoted content material that includes Lamar, together with unique playlists curated by New Orleans musicians, NFL gamers, and groups, and 100 hours of devoted Apple Music Radio programming.
The programming will embrace Stay from Tremendous Bowl LIX NOLA broadcasts with Zane, Ebro Darden, Nadeska Alexis, and Eddie Francis, and Tremendous Bowl LIX LA broadcasts with Apple Music Radio hosts Hanuman, Brooke Reese, Estelle, Jayde Donovan, and Evelyn Sicairos and Lechero.
On Thursday (February 6) Apple Music Radio hosts Darden and Alexis will interview Lamar on the Apple Music Tremendous Bowl LIX Halftime Present press convention.
Rachel Newman, Apple Music’s international head of content material and editorial, stated: “All through his profession, Kendrick Lamar hasn’t met the cultural second a lot as he’s outlined it.”
“He’s an artist’s artist — genuine to his core. We couldn’t be extra thrilled to observe him headline the third Apple Music Tremendous Bowl Halftime Present this yr, in what’s certain to be one other second we’ll all be speaking about for many years.”
Music Enterprise Worldwide
