IRVING, Texas, and NORTHBROOK, Illinois, September 4, 2025 — The Large 12 Convention and Allstate at this time introduced a multi-year partnership to launch the Allstate Championship Collection, a first-of-its-kind, year-round platform that celebrates Large 12 Championships and student-athletes.
The Allstate Championship Collection will function the pathway to the Allstate Commissioner’s Cup, awarded yearly to the Large 12 college that earns essentially the most “factors” by means of efficiency in Convention championships, commencement charges, tutorial and scholar providers, and group engagement.
As a part of the settlement, Allstate will change into the presenting sponsor of all Large 12 Olympic sport championships and obtain premier integration throughout the Convention’s marquee occasions — together with the Large 12 Soccer Championship and the Males’s and Girls’s Basketball Championships.
The partnership additionally consists of digital and in-venue branding at Large 12 Championships, unique storytelling content material showcasing student-athlete management and achievement, and Allstate’s designation because the Official Insurance coverage Associate of the Large 12 Convention throughout dwelling, auto, and property insurance coverage.
Brett Yormark, Large 12 Commissioner:
“The Allstate Championship Collection and the Allstate Commissioner’s Cup is a celebration of our student-athletes and their success on and off the sector. We’re proud to crew up with Allstate to create one thing that’s by no means been executed earlier than in school athletics, and we look ahead to having the Allstate model built-in into every Large 12 Championship.
Elizabeth Brady, Allstate chief advertising, buyer and communications officer:
“Allstate and the Large 12’s expanded partnership is all about student-athletes. The Allstate Championship Collection breaks new floor in school athletics by making a year-round platform for each sport.”
Allstate’s 20 years of scholarships and recognition for student-athletes
This announcement coincides with the twentieth anniversary of the Allstate Good Fingers® Nets program, which has offered hundreds of thousands of {dollars} in scholarships and now helps student-athletes throughout all sports activities for each additional level and discipline aim. It builds on Allstate’s long-standing dedication to the Good Works Crew®, now in partnership with the American Soccer Coaches Affiliation and the Nationwide Affiliation of Collegiate Administrators of Athletics, which continues to honor student-athletes who lead with character and make a distinction of their communities.
Concerning the Large XII Convention
The Large 12 enters its thirtieth yr as one of many nation’s premier conferences in school athletics underneath the management of Commissioner Brett Yormark. Since becoming a member of the Convention in August 2022, Yormark has elevated the Large 12 to new heights, emphasizing advertising, model constructing and instilling an revolutionary technique that has resonated throughout the school athletics panorama. The Convention consists of 16 universities spanning 10 states and 4 time zones. The Large 12 members embrace Arizona, Arizona State, Baylor, BYU, UCF, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, Utah, and West Virginia. The Large 12 started play in 1996 and is the house of 91 crew NCAA nationwide championships, and 775 particular person nationwide champions. The Large 12 Convention workplace is situated in Irving, Texas.
About Allstate
The Allstate Company (NYSE: ALL) protects folks from life’s uncertainties with a wide selection of safety for autos, properties, digital gadgets, and identities. Merchandise can be found by means of a broad distribution community together with Allstate brokers, impartial brokers, main retailers, on-line, and on the office. Allstate is broadly identified for the slogan “You’re in Good Fingers with Allstate.” For extra info, go to www.allstate.com.
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