This text is a part of a sponsored collection by EZLynx.
As we shut out 2025, it has been unbelievable to witness the brand new methods AI and expertise proceed to rework and be utilized throughout all features of the insurance coverage lifecycle — from consumer servicing to managing e mail communications and summarizing key account info. It’s an thrilling and pivotal second for the trade, and I’m thrilled to step into the position of SVP and Basic Supervisor at EZLynx.
Over the previous 12 months at Utilized Programs, I’ve had the privilege of main Inside Gross sales, Account Administration, Enterprise Improvement, and Alliance Partnerships. This expertise allowed me to attach with so many unbelievable prospects, companions, and staff members, deepening my appreciation for what makes EZLynx really particular: a shared dedication to empowering unbiased brokers to be twice as productive and thrive via considerate, sensible instruments.
Finally, we all know we’re delivering on our promise when businesses not solely select EZLynx to energy their enterprise however proceed to stay with us — and the outcomes converse for themselves. We’re notably proud that the typical tenure of EZLynx prospects is ten years, a outstanding milestone in an trade the place long-term expertise partnerships are sometimes unusual.
That is why we’ve made it our mission to repeatedly add worth for our company companions, making certain they’ve the instruments and help wanted to develop and succeed to allow them to proceed to compete, win, and thrive. Whereas we’ve made great progress in serving to businesses function extra effectively and strengthen their enterprise, however we all know there’s nonetheless extra work to be carried out.
Right here’s what we centered on in 2025 and what I’m most excited to proceed constructing on:
EVA™ (EZLynx Digital Assistant), our built-in assistant that assist businesses work smarter, has been upgraded with new capabilities to avoid wasting you time and scale back busywork. With options like Account Summarization, brokers can rapidly view overviews of consumer exercise, whereas EVA Content material Help takes the guesswork out of drafting skilled consumer emails with AI-generated copy. After-Hours Textual content Replies now enable automated messages to be despatched even when brokers are off the clock, serving to drive consumer retention and making certain purchasers all the time really feel related.
At EZLynx, we all know how expensive and sophisticated industrial liens submissions could be, so we got down to simplify the method. This 12 months, we launched EZLynx’s new single-stream industrial traces workflow, offering a unified, repeatable path for submissions that makes the method seamless. With embedded industrial traces ranking (usually accessible in Q1), brokers can entry real-time quotes immediately throughout the workflow. Automated ACORD kind era ensures paperwork are pre-populated and prepared for carriers, decreasing errors and saving beneficial time.
Staying related with purchasers and rising your guide of enterprise stays a high precedence. In 2025, we expanded our consumer communication instruments with dynamic personalization for textual content messaging, permitting brokers to incorporate client-specific particulars like names or assigned producers in SMS messages. Updates to our e mail campaigns now embrace step-by-step workflow guides, making it simpler than ever to arrange, schedule, and ship automated campaigns. Moreover, our new one-click Google Overview requests allow brokers to immediately request consumer evaluations after key interactions, capturing optimistic suggestions whereas it’s high of thoughts.
Our Buyer Success staff continues to be deeply dedicated to empowering company development. This 12 months, we launched a group of interactive webinars protecting subjects similar to risk-proofing your company, industrial traces improvements, and renewal greatest practices. We additionally expanded our help article library and launched EVA Product Help, an AI-powered instrument that helps brokers seamlessly navigate EZLynx options in real-time.
To our prospects, companions, and your complete EZLynx and Utilized neighborhood — your collaboration, ardour, and dedication encourage me each day. I’m extremely enthusiastic about what’s forward for EZLynx and the alternatives we’ve got to proceed driving innovation and influence throughout the trade. Along with our gifted staff, we’re centered on serving to unbiased businesses develop, evolve, and develop into twice as productive.
Sincerely,
Rob Bourne
SVP and Basic Supervisor, EZLynx
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