With the partnership, the businesses have launched their first collectively branded quarterly luxurious market report, and Century 21 brokers will obtain entry to The Institute’s member advantages.
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Century 21 Actual Property and The Institute for Luxurious Residence Advertising have launched a brand new collaboration and are kicking issues off with their first collectively branded quarterly luxurious market report, the businesses introduced on Thursday.
With the partnership, Century 21 affiliated brokers will obtain entry to The Institute for Luxurious Residence Advertising member advantages, together with entry to luxurious programs, native market studies, wealth insights and advertising and marketing instruments.
“The concept of luxurious actual property continues to evolve for at the moment’s prosperous patrons — it isn’t restricted to a particular value level, however extra of a mindset and life-style they want to attain,” Tori Keichinger, vp and head of selling for Century 21 Actual Property, stated in a press release.
“Understanding the traits that form this sector shall be key to serving to brokers information shoppers to make knowledgeable choices alongside their actual property journeys. We couldn’t consider a extra good collaborator than The Institute for Luxurious Residence Advertising to assist brokers affiliated with the Century 21 model just do that as they proceed to develop their companies into the luxurious sector.”
As a part of the partnership and Century 21’s not too long ago expanded Wonderful Houses & Property program, Century 21 and The Institute may even be co-hosting a number of live-streamed programs all year long led by prime luxurious brokers Sarah Gunnip of Century 21 Mike Bowman, Inc. and Laura Heigl of Century 21 Scheetz. The co-branded report, which in earlier iterations The Institute launched every quarter, shall be collectively launched by the businesses at the very least via the top of the 12 months, the businesses advised Inman.
“We’re very excited to forge this new relationship with the Century 21 model,” Diana Weir, head of The Institute for Luxurious Residence Advertising, stated in a press release. “Not solely are they offering their affiliated brokers entry to the newest knowledge on the luxurious market, however we’ll be working collectively to offer them with The Institute’s best-in-class programs and luxurious agent instruments, all delivered by Century 21 community leaders.”
Q1 luxurious market highlights
The primary quarter of 2025 confirmed optimistic momentum within the luxurious house, in line with Century 21 and The Institute’s report, which tracked closed luxurious gross sales in North America from January 2025 via the top of March 2025. March ended with rising gross sales and stock charges with lively engagement from patrons and sellers alike.
Stock of luxurious single-family properties was up 26.3 % in comparison with the earlier 12 months, and stock of luxurious condos and townhouses was up 27.3 % 12 months over 12 months. The present median value threshold for luxurious single-family properties is $900,000 and for hooked up properties, $700,000, in line with The Institute.
Gross sales of luxurious single-family properties had been up 9.4 % 12 months over 12 months and up 2.4 % 12 months over 12 months for condos and townhomes.
Actions by luxurious patrons in the course of the first quarter additionally signaled choices based mostly on life-style selections, the report stated, with millennials and Gen X patrons rising in quantity in comparison with earlier years. “Somewhat than speculative flips or short-term positive aspects, most transactions had been anchored in long-term targets comparable to relocation, upsizing or the acquisition of secondary properties,” the report stated.
New development continues to be barely behind pre-2008 charges, however elements like inhabitants development, wealth migration and different demographic shifts have helped maintain luxurious demand, the report stated. Though elements like rates of interest, geopolitical actions, the economic system and extra could influence the market in months to come back, the luxurious market is poised for relative stability, in line with Century 21 and The Institute’s report.
“Luxurious actual property stays a most popular hedge towards financial volatility and inflation, with many high-net-worth people viewing property as a core element of their portfolio,” the report says. “As confidence grows and provide improves, the market seems well-positioned to soak up short-term shocks and proceed its upward trajectory.”
View the total Q1 2025 Luxurious Market Report right here.
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