Canadian Ladies Aged 35-64 Precedence Viewers for Advertisers This Vacation Season

TORONTO — Canadian shopper analysis from LoopMe, a number one know-how firm that makes use of synthetic intelligence (AI) to enhance model promoting efficiency, reveals that girls aged 35-64 are 26% extra seemingly to buy the vacation season than these aged 18-34, and total girls are 31% extra prone to spend between $500 and $1,000 in comparison with males—making them a precedence viewers for advertisers throughout the festive interval.

Article content material

The survey additionally discovered that early buyers are profiting from the a number of low cost alternatives this season, stating that they’re 76% extra prone to spend over $500. Youthful customers (18-44) are 55% extra prone to be influenced by adverts than older buyers, and those that say adverts and offers will impression their purchases are 25% extra prone to spend over $500 this 12 months. These insights spotlight the chance for retailers to maximise buy intent by delivering well timed, tailor-made messaging to totally different viewers segments—resembling excessive spenders, early buyers, or these closely influenced by adverts and offers—to drive stronger outcomes.

Article content material

“Actual-time measurement and first-party information assortment is essential for marketing campaign agility throughout the vacation season,” mentioned Phil Schlatter, Director of Gross sales, Canada, LoopMe. “By integrating these capabilities, manufacturers can constantly optimize their adverts, observe how offers affect buy selections, and pivot based mostly on rising developments. With youthful customers (18-44) 55% extra prone to be swayed by adverts than older buyers, focused advert placement is important to driving conversion. It’s not sufficient to depend on conventional KPIs—real-time, actionable insights and customized, dynamic content material at the moment are what’s going to drive success on this aggressive panorama.”

LoopMe surveyed 14,605 Canadian customers between Might sixth to Might tenth, 2024 to gauge shopper procuring habits forward of the upcoming December vacation season.

About LoopMe

LoopMe is a know-how firm that makes use of synthetic intelligence (AI) to enhance model promoting efficiency and outcomes. LoopMe was the primary to use AI to model promoting and its Clever Market, discovering options to trade challenges that haven’t beforehand been solved. With shopper insights and AI at its core, LoopMe makes model promoting higher, outperforming trade benchmarks for main world manufacturers. Our imaginative and prescient is to alter promoting for the higher, by constructing know-how that may redefine model promoting. LoopMe was based in 2012 and is headquartered within the UK, with world places of work throughout New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Dnipro, Krakow and Hong Kong. For extra data, please go to www.loopme.com.