Suno has employed Michael Chua from Ticketmaster as Vice President and Basic Supervisor of Suno Dwell Experiences.
Within the position, Chua will lead the AI music firm’s dwell music operations, which embrace live performance discovery platform Songkick.
Suno acquired Songkick from Warner Music Group in November 2025, as a part of the licensing settlement that settled WMG’s copyright lawsuit in opposition to the corporate.
Chua says he sees a chance at Suno to assist artists “take a track from the primary concept to the stage, and produce their followers alongside the entire method.”
In line with Suno, the dwell experiences group will work on connecting Songkick’s discovery platform with what Suno calls its “inventive leisure platform.”
The group can even look to enhance Songkick‘s live performance suggestions in order that followers attend extra reveals, the corporate stated.
“As Suno builds instruments that assist musicians create, attain followers and construct lasting careers, dwell music needs to be a part of that,” stated Chua. “I see an unimaginable alternative at Suno to assist artists take a track from the primary concept to the stage, and produce their followers alongside the entire method.
“Bringing Suno and Songkick collectively opens up new potentialities to raised join artists and followers and in the end create fully new experiences that couldn’t have existed earlier than Suno’s industry-leading instruments.”
Chua joins Suno from Ticketmaster, a division of Dwell Nation Leisure, the place he was Vice President of International Enterprise Growth and Strategic Partnerships.
In line with Suno, he constructed product partnerships at Ticketmaster with corporations together with Google, YouTube, Spotify, Apple Music, TikTok, and Snap.
These partnerships allowed followers to find occasions and purchase tickets with out visiting Ticketmaster‘s personal web site or app.
Suno says Chua has greater than ten years of expertise in dwell music.
He was named on Selection‘s record of 10 AAPI Music Executives Making an Impression in 2024.
“We’re constructing the primary inventive leisure platform, and dwell music is a pivotal a part of that,” stated Paul Sinclair, Chief Music Officer at Suno.
“A central focus of our dwell experiences group might be serving to rising artists, like these in our Spark program, an incubator program designed to assist unbiased artists deliver their music initiatives to life and extra simply create dwell experiences.
“Michael has spent his profession on the intersection of tech and dwell music and I’m excited to construct this group together with his help.”
Suno launched Spark, its incubator for unsigned unbiased artists, on June 25.
In line with the corporate, artists chosen for Spark obtain a grant, further advertising funding, and invites to work with established artists at Suno’s writing camps.
Sinclair, beforehand Basic Supervisor and Govt Vice President of Atlantic Information, joined Suno as Chief Music Officer in July 2025.
Suno says the music group he leads consists of former leaders from Atlantic Information, Spotify, YouTube, Meta, Amazon Music, Patreon, Snap, Motown Information, Capitol Information, and Sony.
The group additionally consists of managers who’ve labored with artists together with Charlie Puth, Portugal. The Man, Miguel, Usher, Vince Staples, and André 3000, in accordance with Suno.
Chua‘s appointment follows a job itemizing posted by Suno in late April for a Basic Supervisor of Songkick.
The itemizing, which stated the position would report back to Sinclair, known as for the brand new rent to “develop and execute an integration roadmap that connects Songkick’s dwell music graph with Suno’s artist and creation ecosystem.”
On April 30, emails despatched to Songkick customers confirmed that their private information could be transferred to Suno, which might turn out to be the “controller” of that information.
In line with the e-mail, despatched by Songkick operator SK Acquisition Ltd, the information included customers’ account particulars, in addition to their artist and placement preferences.
Suno has additionally moved into bodily merchandise this 12 months.
In August, the corporate opened a waitlist for Suno Vinyl, a service that presses songs made on its platform onto 12-inch information.
In September, MBW noticed a Suno merchandise storefront marked “Coming quickly,” powered by creator commerce platform Fourthwall.
Suno raised greater than $400 million in June at a $5.4 billion valuation.
The corporate says greater than 100 million folks have used its platform.
On September 9, Suno launched its v6 fashions in partnership with Warner Music Group, BMG, and Consider.
Common Music Group and Sony Music Leisure filed a second copyright lawsuit in opposition to Suno in Boston federal court docket on September 18.
The grievance accuses Suno of copying 60,202 of the 2 corporations’ sound recordings with out a license.
Common and Sony are additionally nonetheless pursuing their authentic case in opposition to Suno, filed in June 2024.
Suno stated in an announcement that the claims “stay basically flawed on each the information and the regulation.”Music Enterprise Worldwide
