Video games firm Playtika Holding Corp. (Nasdaq: PLTK) returned to revenue within the second quarter of 2026, after reporting a loss for the earlier quarter. The Herzliya-based firm reported second quarter income of NIS 731.1 million, 5% greater than within the corresponding quarter of 2025.
As compared with the primary quarter of this 12 months, nonetheless, income was down 1.8%. Playtika posted a web revenue $48 million, which compares with $33.2 million within the corresponding quarter. For the primary quarter of this 12 months, Playitka posted a lack of $57.5 million. For the primary half of 2026, the corporate posted a lack of $9.5 million, which compares with a revenue of $63.8 million within the first half of 2025.
The corporate’s revenue on common operations additionally improved. Working revenue within the second quarter of this 12 months was $134.6 million, up 23% from $109.7 million within the corresponding quarter. Bills totaled $596.5 million, barely up in relation to income.
Playtika’s share value fell 4.19% yesterday to $3.89. In at present’s session thus far, the share value is down 15.4% at $3.29, giving the corporate a market cap of $1.253 billion.
One in every of Playtika’s essential development engines was Disney Solitaire, developed by Israeli video games firm SuperPlay. Income from the sport reached $142.4 million within the second quarter, nearly 4 instances the determine for the second quarter of 2025. As compared with the primary quarter, income from the product grew by 15.5%.
Playtika stated that SuperPlay, which it acquired in September 2024 for $690 million money, had began to contribute to revenue within the second quarter, after massive funding in advertising Disney Solitaire weighed on the outcomes of the earlier quarter. Within the second quarter Playtika reduce spending on advertising of the sport, however income from it continued to develop.
Against this, Bingo Blitz, Playtika’s greatest generator of income within the quarter, weakened. Income from it totaled $145.1 million, representing a decline of 9.5% compared with the corresponding quarter and of 5.6% compared with the primary quarter. Income from June’s Journey totaled $74.7 million, 8.1% greater than final 12 months, however 1.7% lower than within the earlier quarter.
Income from direct gross sales to gamers reached $268.9 million, up 63.1% inside a 12 months. As a substitute of purchases being made by the app shops of Apple and Google, Playtika permits gamers to make them by its personal platforms and web sites, thereby saving on the commissions it pays to the expertise giants. As compared with the primary quarter, direct gross sales declined by 1.7%.
Alongside the rise in income, nonetheless, consumer numbers continued to fall. The typical every day variety of lively customers within the second quarter was 8 million, which compares with 8.8 million within the corresponding quarter. The typical variety of every day paying customers fell by 2.9% to 367,000.
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However, the proportion of customers making purchases from inside video games rose from 4.3% to 4.6% and common every day income per lively consumer grew from $0.87 to $1.01. In different phrases, Playtika had fewer customers, however managed to derive increased income from every of them.
Playtika reiterated its 2026 steering of $2.75-2.85 billion income and $750-790 million adjusted EBITDA, however added that “based mostly on present developments, together with a extra cautious view of shopper spending and the deliberate step-down in second-half advertising funding, we at the moment count on full-year outcomes to complete towards the decrease finish of each ranges.”
On the finish of June, Playtika had $438.5 million money, versus long-term debt of $2.37 billion. Within the first half of this 12 months the corporate made a fee of $350 million in reference to a earlier acquisition. This fee was one of many causes of the autumn in its money stability. “Our second quarter outcomes display what has at all times been on the coronary heart of Playtika, we construct video games that maintain gamers engaged for years, not quarters,” Playtika CEO Robert Antokol stated. “Disney Solitaire grew once more this quarter whilst we lowered our advertising funding and our margins expanded meaningfully. These outcomes replicate the sturdiness of our mannequin and the self-discipline of our execution.”
The expansion of Disney Solitaire strengthens SuperPlay’s standing as Playitka’s essential development engine whereas its older video games are weakening. The settlement with SuperPlay included further funds to its founders in accordance with its efficiency. Which means the extra that SuperPlay succeeds the extra it contributes to Playtika’s income, but it surely additionally raises the quantities that Palytika has to pay for it.
The discharge of the present financials comes concurrently Playtika is analyzing choices for the long run with assistance from funding financial institution Morgan Stanley. The corporate is reportedly in talks on the sale of SuperPlay to Chinese language video games large Tencent at a valuation of as much as $1.5 billion. In its quarterly report Playitka supplied no new info on this.
Printed by Globes, Israel enterprise information – en.globes.co.il – on August 6, 2026.
© Copyright of Globes Writer Itonut (1983) Ltd., 2026.
