Sound Royalties, the Florida-headquartered finance agency, says it distributed $135 million in funded contracts to creators in 2025 – a report for the corporate.
The corporate, which was based in 2014 by Alex Heiche, supplies advances to music creators towards their future royalty earnings with out requiring them to promote or switch copyright possession. It claims to be the “established world financing chief for the broader creator ecosystem.”
Sound Royalties says its 2025 efficiency additionally included a doubling of its property below administration (AUM) generated via referred enterprise, representing a rise of over 100% year-over-year.
Through the yr, the corporate added dozens of latest payors to its community, together with labels, distributors, publishers, PROs, tv networks and content material platforms.
The corporate says it now funds royalty and earnings streams throughout recorded music, music publishing, YouTube AdSense income, live performance touring, and tv licensing funds. It has prolonged funding to creators in additional than 30 international locations throughout the US, UK, EU, Latin America and the Asia-Pacific area.
Amongst these receiving funding in 2025, in keeping with the corporate, have been two-time GRAMMY-nominated singer-songwriter Tayla Parx and music producer Jon Gilbert, who has labored with Foster The Folks, Kurt Vile and Mt. Pleasure.
Sound Royalties additionally confirmed it delivered an extra spherical of funding for Dominican rapper El Alfa. El Alfa, generally known as the “King of Dembow”, signed what was described as a multi-million-dollar, eight-figure cope with Sound Royalties in 2023.
Sound Royalties was acquired by Cinq Music Group dad or mum GoDigital Media Group in 2021 in a deal confirmed as being price a “excessive eight-figure” sum. It’s now a subsidiary of GoDigital, which additionally owns label/rights administration agency Cinq Music Group.
The corporate’s financing mannequin differs from conventional advances, loans, or catalog gross sales. Sound Royalties says it supplies funding with mounted charges and stuck phrases, with out requiring creators to promote their rights, pledge collateral, present private ensures, or meet 100% recoupment thresholds. The corporate additionally says it doesn’t ask for an open proportion of future income, with funds utilized immediately from royalty earnings.
In a Billboard interview marking Sound Royalties’ 10-year anniversary in late 2024, CEO Heiche described the corporate’s method: “Each artistic and each firm entity that involves us for financing will get to talk with a dwell individual that understands what their wants are and develops choices for them to assessment.”
The corporate has expanded past music lately. In 2021, it added tour financing to its suite of providers, and has subsequently moved into YouTube creator financing and TV manufacturing financing.
Alex Heiche, Founder & CEO of Sound Royalties, stated: “This report efficiency is all of the extra gratifying for us as a result of it means tens of millions of precise {dollars} have been contracted and deployed to creators. We measure success not by the quantity of capital we elevate, however by the cash we place immediately into the fingers of creators. That implies that actual music, actual excursions, actual productions, and actual careers are transferring ahead because of our financing.
“Creators need funding that helps their development with out forcing them to promote their futures. That shift is accelerating globally.”
“Creators need funding that helps their development with out forcing them to promote their futures. That shift is accelerating globally.”
Alex Heiche, Sound Royalties
Michael Bizenov, Managing Accomplice at Sound Royalties, added: “The truth that we’re seeing so many creators trusting us to fund their profession development and the continued uptick in referrals we’re getting from business professionals, together with attorneys, enterprise managers and music companies at each degree, is rewarding.
“Extra importantly, it exhibits that Sound Royalties is offering a profitable mechanism for constructing sustainable, long-term careers within the artistic industries.”Music Enterprise Worldwide
