Everlasting founder Deepinder Goyal on Thursday pushed again towards what he known as “vested narratives”, saying allegations of gig employee exploitation don’t mirror on-ground realities.
His feedback adopted a file New Yr’s Eve for Zomato and Blinkit, which collectively delivered greater than 7.5 million orders, the best single-day quantity ever for the platforms.
In a put up on X, Goyal stated criticism of fast deliveries typically arises from a lack of expertise of the underlying system. “I perceive why everyone thinks that 10-minute supply have to be risking lives, as a result of it’s laborious to think about the sheer complexity of the system design that allows fast deliveries,” he stated.
Goyal additionally acknowledged that the mannequin shouldn’t be with out flaws, however argued that the portrayal on social media is deceptive. “No system is ideal, and we’re all for making it higher than at this time. Nevertheless, it’s removed from what’s being portrayed on social media by individuals who don’t perceive how our system works and why,” he added.
Earlier within the day, Goyal stated Zomato and its quick-commerce arm Blinkit recorded their highest-ever supply volumes on New Yr’s Eve, underscoring what he described as voluntary participation by gig employees. In a put up on X, he stated greater than 4.5 lakh supply companions accomplished over 75 lakh orders for 63 lakh clients in a single day — an all-time file for the platforms.
10-minute supply
Goyal addressed criticism round Blinkit’s much-debated 10-minute supply promise, which labour teams and security advocates argue encourages rash driving. Rejecting the declare, he stated the mannequin depends on retailer density quite than velocity. “Our 10-minute supply promise is enabled by the density of shops round your houses. It’s not enabled by asking supply companions to drive quick,” he stated.
He additional clarified that supply companions will not be proven any countdown timers. “Supply companions don’t also have a timer on their app to point what was the unique time promised to the shopper,” he stated.
Explaining the logistics, Goyal stated orders are usually picked and packed inside about 2.5 minutes, after which riders journey lower than two kilometres in roughly eight minutes—implying a mean velocity of round 15 kmph.
Misunderstanding the system
Acknowledging public nervousness round security, Goyal stated the criticism typically stems from a misunderstanding of how quick-commerce methods are designed. “I perceive why everyone thinks 10 minutes have to be risking lives, as a result of it’s certainly laborious to think about the sheer complexity of the system design which permits fast deliveries,” he wrote.
He wrote: “One thought for everybody: if a system had been essentially unfair, it could not persistently appeal to and retain so many individuals who select to work inside it,” Goyal stated, warning towards “narratives pushed by vested pursuits”.
He urged critics to talk immediately with supply companions to know their motivations. “Should you’ve ever needed to know why tens of millions of Indians voluntarily take up platform work and generally even want it to common jobs, simply ask any rider accomplice while you get your subsequent meals or grocery order,” he stated, including, “You’ll be humbled by how rational and sincere they are going to be with you.”
He earlier wrote that the surge in deliveries got here with none extra incentives past what is usually supplied on New Yr’s Eve. “Over 4.5 lakh supply companions confirmed up for work,” he stated, calling the size of participation “vital” and dismissing claims that the strike mirrored widespread discontent.
No system is ideal
Whereas defending the platform mannequin, Goyal conceded that enhancements are wanted. “No system is ideal, and we’re all for making it higher than at this time,” he stated, including that the gig financial system is “removed from what it’s being portrayed on social media by individuals who don’t perceive how our system works and why”.
“If I had been exterior the system, I’d additionally imagine that gig employees are being exploited, however that’s not true,” he added.
Small group at play
In a separate put up, Goyal alleged that the strike disruptions had been pushed by a small group quite than the broader workforce. He wrote: “Most of our supply companions didn’t need to go on a strike yesterday. The 0.1% miscreants I discussed within the tweet beneath had been illegally snatching parcels from those that needed to work, beating them up, and threatening to wreck their bikes. Which is why native legislation authorities needed to intervene on their very own.”
He additional claimed: “So who had been these riders who had been creating this bother? Largely those who had been terminated by the system for repeated abuse and fraud on the platform… These people need to arm twist us to allow them to again on to the platforms… and are maybe being supported and instigated by politically motivated people who simply need to fire up chaos for media mileage.”
Goyal’s feedback come amid intensifying scrutiny of gig work situations, at the same time as platforms argue that scale, flexibility and selection proceed to draw employees throughout India.


