Overlook placements and rankings. Blinkit is judging India’s high schools by what they order essentially the most. From mixers to printouts and low, the quick-commerce platform’s new billboards have turned on a regular basis campus habits into inside jokes that college students can’t cease sharing.
As a part of its newest out of doors promoting marketing campaign, Blinkit has put up shiny yellow hoardings throughout a number of cities. These billboards use actual ordering knowledge from school campuses, turning routine scholar behaviour into humour that feels private and extremely relatable.
One of the crucial talked-about billboards compares XLRI – Xavier Faculty of Administration, Jamshedpur, with IIM Calcutta. The hoarding reads, “XLRI ordered double the mixers than IIM-C.” Mixers are non-alcoholic drinks usually paired with alcohol. Beneath this, Blinkit provides a cheeky line: “Kyun nahi ho rahi padhai? (Why is learning not taking place?)”
One other Blinkit billboard close to IIM Ahmedabad places the highlight on teachers. In keeping with Blinkit’s knowledge, “60,456 printouts have been ordered in IIM-A.” The road under reads, “Tum toh chhaap rahe ho.” This interprets to over 165 printouts each day in 2025.
The marketing campaign extends to different campuses as properly. A billboard close to IIM Lucknow reveals, “IIM-L ordered dahi cheeni 3,847 instances collectively,” adopted by the road, “Quiz ki taiyaari?” One other hoarding says Amity College “ordered 2,622 kg of espresso this yr,” with the caption, “Attendance ka chakkar?” At IIT Kharagpur, Blinkit notes that “23,460 diyas have been ordered in IIT-KGP,” including the road, “Ye illu illu kya hai?”
Social media customers have been fast to react to the marketing campaign. One person wrote, “Not gonna lie, inventive advertising Blinkit. You do that and also you seize the eye of an age group which decides the circulate (sic).” One other joked that Blinkit was “certainly rising competitors in CLAT after this publish.”
Some customers additionally used the second to have interaction immediately with the model. “Why haven’t you began petrol supply in metro cities?” one remark requested. One other summed up the temper by saying, “Love Blinkit’s relatability on the planet of promoting!”
