The most recent e-book from Jay Papasan and KellerINK has lastly hit bookstore cabinets, however the work behind Rookie Actual Property Agent: Launch a Limitless Profession That Lasts began almost 10 years in the past as a single query:
What do probably the most profitable actual property brokers do of their first 12 months that others don’t?
So we began asking that query of an increasing number of individuals. Their solutions had been the inspiration we would have liked to create the last word information for brokers who’re beginning out within the enterprise or wanting to enhance their success charge.
Insider Methods: Highly effective Strikes for a Lasting Actual Property Profession
Brokers shared all types of insights. Some really helpful new brokers throw a “enterprise launch” celebration and invite all of their associates. Others suggested that they ask established brokers for the chance to host their open homes. Each interview confirmed us that not solely are brokers obsessed with serving to others study from their experiences, however that there are a variety of highly effective strikes that might have a significant affect on the trajectory of somebody’s actual property profession.
The recommendation we heard was various, however the wonderful factor is that while you ask lots of of individuals the identical query, and pay attention carefully, you’ll begin to hear the identical solutions. These solutions are the primary trace of fashions and programs, and with sufficient of these, you’ll be able to construct a e-book.
The Blueprint for Success: Mindset, Worth, Lead Technology, and Service
Jay and the writing crew needed to assume deeply about how these fashions wanted to be contextualized. That meant making an attempt to map out the essential issues a brand new agent would wish to know. As with all of Jay and Gary Keller’s books, we knew we would have liked to begin with mindset. After that, we explored how an agent’s worth proposition is the cornerstone of their success. Then, we wished to determine the significance of stable lead era and database habits, and talk about how brokers can develop the abilities they should present outstanding service.
As soon as the define was set, it was time to draft. And revise. And draft. And analysis. And revise once more.
Designing an Icon: The Artwork and Science of the Guide Cowl
As soon as the e-book was largely written, it was time to determine what it will seem like. They are saying that you just shouldn’t choose a e-book by its cowl, however the reality is, a e-book’s cowl is fairly essential.
The aim was to have a canopy that confirmed that this e-book can be giving individuals insider performs, that it will be a trusty information. We additionally wanted it to catch a reader’s eye, so we examined designs and the way they regarded in digital search outcomes.
However at the same time as we had been closing in on the design of the e-book (it took us 5 design rounds), we wished to be sure that the whole lot was the perfect it could possibly be.
Rookie Actual Property Agent had a minimum of 4 rounds of copyediting and proofing, throughout which the writing and analysis crew had been nonetheless reaching out to brokers to seek out actionable insights.
Constructing on Rookie: Empowering Brokers With Coaching and Sources
In early 2025, Jay and the crew determined Rookie was prepared. It was time to ship the e-book off to print. Through the roughly six months it will take for the hundreds of copies to print and arrive on the warehouse, the crew turned to creating the assets that may construct on the e-book’s fashions and programs and make them trainable.
The KellerINK crew partnered with KW LABS to run a beta take a look at for a e-book membership that groups and market facilities may use to show the e-book.
For six weeks, the writing crew taught the e-book and gathered suggestions. The ensuing slide decks, teacher notes, and worksheets had been posted to the KellerINK useful resource web page, the place they’re free and obtainable to obtain.
Rookie Actual Property Agent: Launch a Profession That Lasts was formally launched in early September 2025. By late September, these studying assets had already been downloaded over 5,000 occasions — and the e-book had discovered its technique to over 8,000 readers. With extra assets and coaching within the works, our hope is that this e-book will assist brokers the world over really feel impressed and empowered to create an actual property profession that brings them the life and enterprise of their desires.
It’s been an unimaginable journey watching this e-book come collectively. Right here’s to the following one!
